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Swiss Army knives took time to become popular in India: Victorinox CEO

Carl Elsener says India has not been a ‘do-it-yourself’ country and it required time and effort for his company to make its multi-purpose tools well acceptable in India. He says travel gear is poised to become a best-selling category in India, with almost 40 percent of business coming from that segment
Victorinox plans 35 stores with investment of Rs 80 cr by 2018

It plans to open 20 stores in 2016, in four metro cities - Delhi, Mumbai, Bengaluru and Chennai and will open 10 more stories in tier-2 cities in 2017, and the remaining 5 stores in 2018, Chandhoke said.
CES 2010: Victorinox showcases Swiss Army Knife with pen drive

At CES 2012 in Las Vegas, Victorinox, the Swiss Army Knife producing brand showcased a knife with its usual features as well as a USB drive. It's titled
Victorinox gives Swiss army knife a new Asian edge

Victorinox gives Swiss army knife a new Asian edge

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Victorinox

Swiss Army knives took time to become popular in India: Victorinox CEO

Victorinox plans 35 stores with investment of Rs 80 cr by 2018

CES 2010: Victorinox showcases Swiss Army Knife with pen drive

Victorinox gives Swiss army knife a new Asian edge