The Super Bowl ad would be OpenAI's first foray into commercial advertising, WSJ said
The ring was sourced from New York's Briony Raymond one of Rihanna's go-to jewellers.
Shah Rukh Khan returned to television this month with the show Zor Ka Jhatka on Imagine TV. Though Imagine TV spent a lot of money promoting the new show with Shah Rukh Khan as its main draw, opening week ratings averaged at 2.6.