Shah Rukh Khan returned to television this month with the show Zor Ka Jhatka on Imagine TV. Though Imagine TV spent a lot of money promoting the new show with Shah Rukh Khan as its main draw, opening week ratings averaged at 2.6.
- ICC clauses against ambush marketing put cricketers in a fix: The International Cricket Council's guideline for endorsements and commercials during the World Cup has got cricketers rather worried. The restrictions on endorsing products that are in direct conflict with that of the official sponsors, range from the threat of legal action to playing bans. Animesh Das reports on how players and their agents are negotiating the fineprint.
- Zor Ka Jhatka fails to impress: Shah Rukh Khan returned to television this month with the show Zor Ka Jhatka on Imagine TV. Though Imagine TV spent a lot of money promoting the new show with Shah Rukh Khan as its main draw, opening week ratings averaged at 2.6 - that's lower than Rakhi Ka Swayamwar, which opened with of 4.1 and a lot lower than Shah Rukh Khan's previous shows Kaun Banega Crorepati and Kya Aap Paanchi Paas Se Tez Hain. Animesh Das reports that though the numbers are low Imagine claims it has tapped into a new audience.
- And the Superbowl - America's biggest advertising platform - lives up to the hype: Last Sunday, the 5th of Feb, was Superbowl Sunday. America's biggest sporting event - The NFL or National Football League's season finale set a new record for television viewership, with nearly 163 million people nearly tuning in watch the game on Fox. It also included the maximum commercial time ever with 48 minutes and 10 seconds of ads. The Suprbowl is also the ultimate advertising event with 30 second spots going for over USD 2.5 million and brands pulling out all stops to create ads that vie to be the most popular. CNBC's Darren Rovell reports on the highlights of the 45th Superbowl.
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