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  • Twitter celebrates Sarah Thomas as she becomes first woman referee at Super Bowl Feb 09, 2021 07:17 PM IST

    Twitter celebrates Sarah Thomas as she becomes first woman referee at Super Bowl

    Sarah Thomas, who was also the National Football League (NFL)’s first full-time female official in 2015, became the first woman to referee at the Super Bowl on February 7.

  • Farmers' Protest: Super Bowl commercial draws attention to Indian farmers’ stir Feb 08, 2021 08:36 AM IST

    Farmers' Protest: Super Bowl commercial draws attention to Indian farmers’ stir

    About 100 million viewers were expected to tune in to CBS' Super Bowl broadcast across the United States, according to a report by Reuters.

  • How to be fit in your 40s with Tom Brady’s East meets West diet Jan 30, 2021 04:38 PM IST

    How to be fit in your 40s with Tom Brady’s East meets West diet

    Health tips you can take from the 43-year-old American football superstar, who will compete for his 7th Super Bowl title on February 8.

  • Wall St cues: Super Bowl is market share play for Coke & Pepsi Feb 06, 2016 01:52 PM IST

    Wall St cues: Super Bowl is market share play for Coke & Pepsi

    More than 100 million viewers in the United States and millions more around the world are expected to view Sunday's Super Bowl in Santa Clara, California.

  • Newcastle's ambush marketing attempt Jan 24, 2015 04:47 PM IST

    Newcastle's ambush marketing attempt

    Americas most watched TV when the Super Bowl will play out on 2nd February and while the world‘s biggest brands make a beeline to associate themselves wit the 49th edition. Heineken Newcastle Brown Ale has released a teaser for its non super bowl add. We think this low cost high impact ambush marketing attempt is pot on.

  • Super Bowl resumes after 35-minute power failure Feb 04, 2013 08:02 AM IST

    Super Bowl resumes after 35-minute power failure

    Play resumed in the Super Bowl after a 35-minute power outage interrupted play on Sunday with the Baltimore Ravens holding a commanding 28-6 lead over the San Francisco 49ers.

  • Did not intend Super Bowl ad to be derogatory: Coca-Cola Feb 01, 2013 08:25 AM IST

    Did not intend Super Bowl ad to be derogatory: Coca-Cola

    Coca-Cola Co held what it called a "productive conversation" with an Arab-American group that labeled the firm's Super Bowl ad racist, but will not change the commercial featuring an Arab walking through a desert with a camel.

  • Sandy is year's No.2 topic on Facebook Nov 01, 2012 09:52 AM IST

    Sandy is year's No.2 topic on Facebook

    Even as Hurricane Sandy knocked out power from millions of American homes, social media enthusiasts ...

  • Skydiver sets speed and YouTube record Oct 15, 2012 05:46 AM IST

    Skydiver sets speed and YouTube record

    Remarkable images of a man free-falling from the edge of space have set new records, not just for daredevil stunts but for live online viewing, as more than 8m people watched the Red Bull Stratos stunt on YouTube.

  • How much battering can the IPL withstand? Feb 11, 2012 09:47 AM IST

    How much battering can the IPL withstand?

    It is now a known fact that the IPL is the child of controversy. Every year, since its started it has been the centre of ugly business and political wrangling.

  • 'Glee' Super Bowl episode more than doubles audience Feb 08, 2011 08:52 AM IST

    'Glee' Super Bowl episode more than doubles audience

    Musical comedy 'Glee' more than doubled its TV audience on Sunday, attracting 26.8 million viewers for a special episode broadcast after the Super Bowl, ratings figures showed on Monday.

  • Aguilera fumbles the lyrics at the Super Bowl Feb 07, 2011 10:16 AM IST

    Aguilera fumbles the lyrics at the Super Bowl

    Christina Aguilera fumbled a line of the national anthem but at least there were no wardrobe malfunctions during the entertainment segments at Sunday's Super Bowl.

  • Superbowl a magnet for under-age sex trade Feb 01, 2011 08:44 AM IST

    Superbowl a magnet for under-age sex trade

    Pimps will traffic thousands of under-age prostitutes to Texas for Sunday's Super Bowl, hoping to do business with men arriving for the big game with money to burn, child rights advocates said.

  • Bieber, Ozzy Osbourne team up for Super Bowl ad Jan 28, 2011 08:17 AM IST

    Bieber, Ozzy Osbourne team up for Super Bowl ad

    Fresh-faced Canadian teen idol Justin Bieber has teamed up with veteran rocker Ozzy Osbourne and his wife Sharon to make a Best Buy commercial for next month's Super Bowl, the US electronics chain said on Thursday.

  • Christina Aguilera to sing Super Bowl national anthem Jan 25, 2011 08:24 AM IST

    Christina Aguilera to sing Super Bowl national anthem

    Christina Aguilera will sing the national anthem at the Super Bowl on February 6, Fox television and the National Football League announced on Monday.

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