Sunil Kataria has previously worked with Godrej Consumer Products, Marico and Idea Cellular. He is also the current chairman of The Indian Society of Advertisers.
“After 11 high impact years, Sunil Kataria, CEO of our India and SAARC business has decided to pursue an external opportunity. I will directly run the business in both the regions in addition to my responsibility as MD and global CEO,” said Sudhir Sitapati during the call.
The company, which has powerful brands such as Hit and Good Knight in the HI segment, expects a positive opportunity as in the post-covid world, health-related concerns would go up.
FMCG major Godrej Consumer Products Ltd (GCPL) expects established brands to gain in the aftermath of demonetisation and GST as the markets currently served by several regional players may see some changes.
Godrej Consumer products launches a new hair colour, Storyboard goes to the location of their ad film shoot featuring Kareena Kapoor and also speaks with her about how she chooses her brands. Storyboard speaks to Sunil Kataria, Business Head, India & SAARC, Godrej Consumer Product Limited about the strategy for Salon Secrets.
Replying to a question about Patanjali's aggressivemarketing campaign for its products including soaps, Katariasaid, "For us, I don't see any reason to get perturbed by whatis happening.
According to Kataria, the overall segment is estimated to be around Rs 500 crore at present with home fresheners around Rs 150 crore, car fresheners at Rs 250 crore and the rest with bathroom fresheners.
FMCG firm Godrej Consumer Products Ltd (GCPL) is targetting 10 percent market share in the hand wash and hand sanitisers segment in the next three years with its Protekt range.