Oreo

Oreo, introduced by the Cadbury maker in 2011, was positioned in the premium biscuits category but launched with an aggressive entry price of Rs 10 a pack, making it accessible to most Indian households.

EU hits Oreo maker Mondelez with 337.5 million euro antitrust fine

Mondelez, formerly called Kraft, is one of the world's largest producers of chocolate, biscuits and coffee, with revenue of $36 billion last year

Oreo dunks into metaverse in partnership with Meta and Martha Stewart

The OREOVERSE is available on desktop, mobile, and in Meta's Horizon Worlds, where users can access the Metaverse and experience it in virtual reality (VR) while wearing a Meta Quest headset.

Oreo maker Mondelez pulls ads off Twitter, citing hate speech: CEO Dirk Van de Put

"What we've seen recently since the change on Twitter has been announced, is the amount of hate speech increase significantly," Van de Put said. "We felt there is a risk our advertising would appear next to the wrong messages.

Oreo-maker takes Parle to court, alleges ‘deceptively similar’ biscuit: Report

Oreo-maker Mondelez Inc has its presence in India for the past 75 years with over 3500 employees.

Why Does Oreo Keep Releasing New Flavors?

Many snack foods including Oreos have thrived during the pandemic as consumers deal with the stress and boredom of isolation.

Mondelez to invest Rs 100 cr on RDQ hub in India

FMCG firm Mondelez International today said it will invest about USD 15 million (Rs 100 crore) to build a global research, development and quality hub in Thane, Maharashtra.

Cadbury maker Mondelez faces US action for India bribery case

In the filing made with the SEC, Mondelez International said the investigation under the Foreign Corrupt Practices Act (FCPA) relates to a facility in India which it had acquired as part of the Cadbury takeover.

Yogurtbay Launches #MyYogurtBay App for Android and IOS Devices

YogurtBay, the famous frozen yogurt brand is all set to launch their mobile application called – MyYogurtBay. This unique App ...

Cadbury's Oreo seeks to expand its brand appeal

This weekend, the brand will announce its new ambassadors - that is actors Ranbir Kapoor and Karthi. The commercials will go live on social media on Sunday

Life not so ruff for India's pampered pooches

Oreo marked her birthday this year with a pool party in a posh New Delhi neighbourhood. Nothing unusual - except that the two-year-old is a dog.

Why do advertisers cheat on their agency partners?

Great brands are built on long term relationships based on mutual trust, or so they have always said. But that conventional wisdom is being turned on its head these days.

TRAI guidelines: Subscribers gain, telemarketers in pain

Telecom Regulatory Authority of India's (TRAI) guidelines for telemarketers came into force from September 27. In the first month there have been 2,500 complaints, and 17 telemarketers have already been fined.

Cadbury milks Kraft's expertise, joins cookie war via Oreo

Leading confectionery Cadbury has forayed into the biscuits market with Oreo, one of the biggest global brands.

Kraft profit meets Street view; sales surprise

Kraft Foods Inc reported higher-than-expected quarterly sales on Thursday, helped by its acquisition of Cadbury.