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  • Nike vs Adidas: Shubman Gill vest at Edgbaston raises eyebrows

    Nike vs Adidas: Shubman Gill vest at Edgbaston raises eyebrows

    In addition to his purple patch with the bat, Shubman Gill gained notoriety for an off-field decision that generated a lot of debate.

  • Nike caught in social media storm over model’s mistaken identity

    Nike caught in social media storm over model’s mistaken identity

    Several users fact-checked Bagree’s tweet, and Grok confirmed that Nike’s 2025 Indian campaign exclusively featured the Indian fashion label NorBlack NorWhite.

  • Puma to be Premier League’s ball supplier as Nike ends quarter-century association

    Puma to be Premier League’s ball supplier as Nike ends quarter-century association

    Nike have now lost both the EPL ball-supplier contract, and the kit deal with the champions elect, Liverpool.

  • Nike falls below $100 billion in value as turnaround sputters

    Nike falls below $100 billion in value as turnaround sputters

    Its shares slid as much as 9.3% to hit the lowest level since March 2020.

  • Elliot Hill set to become new Nike CEO, had waited for 6 months to become an intern in 1988

    Elliot Hill set to become new Nike CEO, had waited for 6 months to become an intern in 1988

    Elliot Hill first joined Nike as an intern in 1988 and steadily rose through the ranks, holding various leadership roles before retiring in 2020 as President of Consumer and Marketplace.

  • Nike names Elliott Hill as CEO replacing John Donahoe; shares jump

    Nike names Elliott Hill as CEO replacing John Donahoe; shares jump

    Nike Inc. said Thursday it has named Elliott Hill as its president and CEO, replacing John Donahoe, who will retire next month.

  • World Street | Nike dips on gloomy guidance; Inflation heats up in Tokyo; Foreign investors dump China, and more

    World Street | Nike dips on gloomy guidance; Inflation heats up in Tokyo; Foreign investors dump China, and more

    From Nike's stock woes, SoftBank's fundraise to rising Tokyo inflation and foreign investors offloading Chinese stocks, here's a look at recent business developments around the world.

  • Nike's former HR head says job seekers must have this one line in their resume: 'Really helpful to...'

    Nike's former HR head says job seekers must have this one line in their resume: 'Really helpful to...'

    While hiring managers will ultimately decide if the candidate's experience is relevant, but 'you’re trying to share as much information that helps locate you in the context of your professional journey in as short a period of time as possible,' James Hudson said.

  • Nike needs a comeback. Adidas just wrote the playbook

    Nike needs a comeback. Adidas just wrote the playbook

    Adidas CEO Bjorn Gulden offers a model for Nike’s tentative turnaround efforts: His decisions around emerging trends seem more akin to a fashion retailer’s instinct for best-sellers. Nike shifted from being organised around sports categories such as running or swimming to traditional departments such as women’s, men’s and children’s. It sharpened its focus on its digital business, selling directly to consumers. But by becoming a tech-and-luxury company, it dulled its product edge

  • DJ Khaled makes guards carry him to protect Nike Air Jordan sneakers, slammed. Video

    DJ Khaled makes guards carry him to protect Nike Air Jordan sneakers, slammed. Video

    DJ Khaled was transported, on his guards' shoulders, from his luxury vehicle to a pick-up truck, which then carried him to the beach-side stage.

  • On camera, flash mob storms Nike store, steals goods worth Rs 10 lakh

    On camera, flash mob storms Nike store, steals goods worth Rs 10 lakh

    A group of 17 teenagers ransacked a Nike store in Los Angeles on Sunday, making off with merchandise worth $12,000.

  • Nike couple, married for 21 years, dies in freak cycling accident: 'Life was their hobby'

    Nike couple, married for 21 years, dies in freak cycling accident: 'Life was their hobby'

    The couple was on a biking trip in Napa Valley when wood from a passing truck struck them. While the husband died on the spot, the wife died in hospital.

  • 13-year-old boy, in trouble for doodling at school, is now working with Nike

    13-year-old boy, in trouble for doodling at school, is now working with Nike

    Joe Whale, who now stands as a co-creator for Nike, couldn't contain his excitement, saying, 'It was one of my dreams.'

  • Nike vs Adidas: Soccer World Cup sponsors gear up for England, Spain finale

    Nike vs Adidas: Soccer World Cup sponsors gear up for England, Spain finale

    Nike and Adidas accounted for the majority of the kits worn in the women's tournament, with 23 of the 32 team jerseys in the newly expanded field supplied by the two companies.

  • The sneaker bubble is bursting around Nike

    The sneaker bubble is bursting around Nike

    Consumers are being more discriminating when it comes to spending, and expensive athletic footwear is pretty low on the list of priorities

  • A film for your brand? Why AIR could be a tipping point for branding

    A film for your brand? Why AIR could be a tipping point for branding

    AIR is the not the first film to trace the evolution of a brand - Lamborghini, House of Gucci, Ford v Ferrari have preceded it. Nor is it the last.

  • AIR film review: Matt Damon is everything from intense, funny, to vulnerable and desolate

    AIR film review: Matt Damon is everything from intense, funny, to vulnerable and desolate

    Directed by Ben Affleck, AIR details the events that led Nike, then a relatively small firm, to successfully pitch their brand to Michael Jordan.

  • Nike, Adidas shoes maker Pou Chen to invest nearly $281 million in India

    Nike, Adidas shoes maker Pou Chen to invest nearly $281 million in India

    The Taiwanese footwear maker for brands like Nike, Adidas, New Balance, and Timberland manufactured and shipped over 272 million pairs of shoes in the financial year 2022 globally, up nearly 14% from a year earlier. It already has plants in Bangladesh, Cambodia, Myanmar, and Vietnam.

  • Adidas needs the last Yeezy shoe to drop

    Adidas needs the last Yeezy shoe to drop

    The German sportswear giant just revealed €700 million worth of bad news. New CEO Bjorn Gulden has to prove there are no more-ugly surprises

  • Watch: Ronaldo, Mbappe and other football greats in Nike’s FIFA World Cup 2022 ad

    Watch: Ronaldo, Mbappe and other football greats in Nike’s FIFA World Cup 2022 ad

    A five-minute-long Nike commercial -- titled 'The GOAT Experiment' -- has been released ahead of the FIFA World Cup 2022

  • In Pics | All about the late ad icon Dan Wieden who came up with the ‘Just Do It’ tagline for Nike

    In Pics | All about the late ad icon Dan Wieden who came up with the ‘Just Do It’ tagline for Nike

    Dan Wieden was co-founder of Wieden+Kennedy (W+K), a global agency based on his belief that advertising was not about selling but creating strong relationships between companies and their customers.

  • All about Dan Wieden, the ad veteran who coined Nike’s ‘Just Do It’ slogan

    All about Dan Wieden, the ad veteran who coined Nike’s ‘Just Do It’ slogan

    Dan Wieden, 77, the co-founder of Wieden+Kennedy, a global agency with a diverse clientele, passed away on September 30.

  • Woman wanted her resume to stand out. So she printed it on a cake, sent it to Nike

    Woman wanted her resume to stand out. So she printed it on a cake, sent it to Nike

    "They are not currently hiring for any positions on that team, but I wanted to find some way for the team to know who I was," Karly Pavlinac Blackburn said.

  • Viral video: Apple's Steve Jobs on what great marketing is all about

    Viral video: Apple's Steve Jobs on what great marketing is all about

    "Our customers want to know who is Apple and what it is that we stand for... where do we fit in this world. What we're about isn't making boxes for people to get their jobs done..." Steve Jobs says in the video.

  • Cisco, Nike quit Russia, as pace of Western firms leaving speeds up

    Cisco, Nike quit Russia, as pace of Western firms leaving speeds up

    Foreign companies seeking to exit Russia over the war in Ukraine face the prospect of a new law being passed in the coming weeks allowing Moscow to seize assets and impose criminal penalties. That has encouraged some businesses to accelerate their departure.

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