Maruti Suzuki India plans to grow its Nexa sales network to 650 outlets this fiscal, with a strong push into Tier II and Tier III cities. The company, which recently opened its 500th Nexa outlet in Bengaluru, aims to add 150 more stores, with around 100 in smaller cities.
With this launch, Maruti is aiming for a 25% share of the SUV market in FY24 with volumes close to 475,000 units.
A workplace that prioritises wellness can create a positive and supportive environment, says Shashank
Maruti Suzuki Nexa at Auto Expo 2023. Tune into this live stream where Maruti Suzuki Nexa announces its new SUVs range.
Bookings for this model, which is going on for a token amount of Rs 11,000, have already crossed 55,000 units, with waiting period going up to five and a half months
The Maruti Suzuki Grand Vitara is one of the Indian carmaker’s most tech-heavy cars yet. Add to that a strong hybrid engine, and the Vitara is ready to take on a host of established rivals.
Maruti Suzuki India has launched its much-awaited technologically superior premium hatchback – the New Age Baleno – in India on February 23, at a starting price of Rs 6.35 lakh (ex-showroom), available in six colours
Available at free of cost to customers of the company's cars sold through its premium outlet NEXA chain, the S-Assist provides multi-media content like do-it-yourself videos, digital literature, and workshop assistance on smartphones.
The company is initially launching the platform in 30 cities through its premium car retail chain Nexa, targeting salaried customers with plans to expand its mass market chain Arena and customer base by the fourth quarter of this fiscal.
Nexa, the premium retail brand from the automotive leader Maruti Suzuki, commands a little over 11 percent of the car market volume and contributes more than 20 percent of Maruti's annual volumes, grossing over 30,000 units per month even in this downturn.
The company had launched Nexa network in 2015 and currently sells models like Ciaz, S-Cross and Baleno from the retail channel.
The new S-Cross can be booked with an initial payment of Rs 11,000 at any of the 280 plus Nexa showrooms, MSI said in a statement today. The model would feature 1.3 litre diesel engine (DDiS 200) with smart hybrid technology.
The car market leader has opened the first Nexa service workshop at Gurugram. "NEXA was a first, important step in Maruti Suzuki’s transformation journey. It has been appreciated by customers. Listening to customers, we have now created Nexa Service to take forward that promise," MSI Managing Director and CEO Kenichi Ayukawa said in a statement.
The company is also revamping its traditional sales outlets incorporating learnings from its Nexa experience to cater to the demands of its ever increasing young buyers.
The country's largest carmaker Maruti Suzuki India (MSI) will start selling mid-sized sedan Ciaz only from its premium retail chain Nexa from April 1.
The Baleno RS is powered by a 1.0 litre Boosterjet Direct Injection Turbo Charged engine. Volkswagen Polo GT TSI and Fiat Abarth Punto as rivals to the new Maruti model
The Baleno RS will be Maruti Suzuki's second launch this year after the Ignis and with this, the Indian automaker will be entering the hot hatchback segment into the country which is currently dominated by the Polo GT.
Suzuki-controlled home-grown carmaker Maruti Suzuki is sprucing up its product development capabilities, aiming to become an end-to-end manufacturer and reducing dependence on its parent company.
The company currently sells three cars through its Nexa showrooms – hatchback Baleno, urban compact vehicle Ignis and cross-over S-Cross.
Fuelled by growing demand, the country's largest carmaker Maruti Suzuki India (MSI) plans to double the number of Nexa outlets to 400 by 2020.
The maker of light-on-pocket models like Tiago, Indica and Nano Tata Motors is working on a few premium products such as a premium hatchback, premium sports utility vehicle and an executive sedan even as it aims to be number three in the market by 2019.
In an interview RS Kalsi told CNBC-TV18 that Maruti plans to launch two new models by the end of this fiscal through its NEXA showrooms and expects this festive season to be better than last year.
The country's number one carmaker Maruti Suzuki is eying 2 million unit sales target by 2020. As it gears up for the battle, Maruti is hoping that its attempt to break out of its traditional low cost offerings will fare better than its past failed experiments.
As per the latest price list on the company's website, the slashing of price is also applicable on the 1.3 litre variant. The cut in the price of 1.6 litre variant is Rs 2,05,000 for all the three trims, while that of 1.3 litre variant ranges from Rs 40,000 to Rs 66,000.
Maruti Suzuki India has cut the price of its premium crossover S-Cross by over Rs 2 lakh after failing to gain traction in the market.