VIP Industries houses brands such as Carlton, Skybags, Aristocrat, Caprese and Alfa, and is the second largest player in the world and largest in Asia.
The company is focussing on two big categories, including Skybag backpacks, and ladies handbags under its brand - Caprese.
The company will now focus on consolidating its current brand portfolio and increase its ad spends to build all the big brands, says Dilip G Piramal, chairman of VIP Industries.
VIP Industries' third quarter net profit fell 15.3 percent year-on-year to Rs 8.5 crore, impacted by weak operational performance. However, the fall in bottomline was restricted by exceptional gain of Rs 6 crore.
CNBC-TV18‘s Pavni Mittal caught up exclusively with company MD Radhika Piramal to understand how she plans to achieve that target.
Radhika Piramal, MD of VIP Industries tells why ladies handbag brand Caprese is getting a big marketing push and how it plans to touch the Rs 100 crore mark by 2017.
Net profit of the company jumped to Rs 10.10 crore in Q3FY14 from Rs 3.5 crore, reported in the same period last fiscal.