Ajio

With the move, Reliance Retail will compete with new-age companies like Tata’s CaratLane and other legacy brands. To be sure, the company already operates Reliance Jewels but that is targeted at the mass market.

AJIO unveils ethnic collection inspired by Netflix and Sanjay Leela Bhansali’s series Heeramandi: The Diamond Bazaar

The highly anticipated collection takes inspiration from the colours, silhouettes, fabrics and embellishments used in Heeramandi: The Diamond Bazaar.

AJIO Big Bold Sale starting December 7, exclusive deals with offers up to 90% off

During the sale, top shoppers during the sale stand a chance to get exciting rewards like iPhone 14 Pro, Apple MacBook Air, Samsung Galaxy Fold 4, and Samsung S23 Ultra every 8 hours.

RIL-owned Ajio introduces D2C e-commerce platform Ajiogram, aims to empower 100 fashion startups in India

Ajiogram, accessed by switching stores within the Ajio app, aims to onboard 200 exclusive homegrown D2C brands by next year to offer customers a wide range of options.

The cost of comfort: E-commerce, food-tech firms look to lift bottom-lines with ‘convenience’ fees

This fee is typically 0.5-1 percent of a platform’s average order value, and helps absorb some of the logistics costs. With certain firms, this fee is non-refundable. This encourages shoppers to bundle their orders, and be more responsible with returns

Sachin Tendulkar’s daughter Sara to make her Bollywood debut soon?

Sara Tendulkar, daughter of cricket legend Sachin Tednulkar, may soon make her Bollywood debut

Reliance Retail doubles its revenue from digital channels

The retail major has taken several initiatives over the past year to push sales from e-commerce, right from introducing JioMart to the recent move of acquiring JustDial.

Ajio contributes 25% of our apparel business: Mukesh Ambani

Launched in 2016, Ajio now claims to be having a portfolio of over 2,000 labels and brands with five lakh listings on its platform.