French consumer electronics brand Thomson has entered the air cooler market in India. The brand already sells televisions and washing machines in India under the Thomson label.
In a statement, Thomson said that the brand was looking to capture 15 percent of India's online home appliance category in the next two years. The brand sells its products on e-commerce portal Flipkart.
The product will be priced at Rs 5,999 for the window cooler and Rs 7,999 and Rs 9,499 for the desert coolers respectively. It will be available from April 1 exclusively on Flipkart.
In June 2020, Thomson entered the washing machine product category in India. Thomson made a re-entry into the Indian market in FY19 through its television business and purely sold online.
Avneet Singh Marwah, CEO, Super Plastronics (exclusive brand licensee of Thomson in India) said that India needs a premium affordable brand in appliances.