TCS partners with AWS to launch new Generative AI practice

The TCS AWD GenAI practice will focus on using responsible AI frameworks

Tata Consultancy Services (TCS) has partnered with AWS to launch an AI practice that would help customers harness the full potential of both AI and generative AI services and transform various aspects of their value chain to achieve better business outcome.

The TCS AWD GenAI practice will focus on using responsible AI frameworks and its PacePort innovation hubs to build a comprehensive portfolio of solutions and services for every industry sector, the company said in a release. The company said it is also ensuring a responsible AI framework that will help enterprises navigate the ethical and safe uses of AI.

The latest generative AI practice will “help enterprises choose and quickly scale the right solutions for their unique business needs and transform their organizations, using AWS services such as Amazon Bedrock. TCS’ consultants will help clients explore the most impactful use cases in their business context, experiment collaboratively, and co-innovate generative AI-powered solutions”, the company further said in the release.

“To make generative AI deployment effective and trustworthy, we must approach the technology holistically across multiple dimensions including creativity, productivity, and business value. Drawing from all the investments we have made in building deep capabilities in generative AI, our strong partnership with AWS, and contextual knowledge of our customers’ businesses, we help them take a comprehensive approach to realize the true potential of generative AI to drive their growth and transformation,” said Krishna Mohan, Deputy Head, TCS AI Cloud unit.

The TCS AWS generative AI practice will use technology to help customers uncover and classify organisational knowledge and abstract out insights that optimise their business decision-making or create content. The resultant solution is expected to not only enhance customer experience but also help with employee productivity.

Further, to drive up the productivity of its clients’ IT organisations, TCS will help them deploy Amazon Code Whisperer to provide generative AI-powered code recommendations to developers directly, saving them the effort and enhancing the quality of their code.

“Generative AI is one of the most transformational technologies of our generation, allowing organizations to reimagine their customers’ experience, increase employees’ productivity, and enhance overall business operations. AWS has been focused on making AI accessible to companies of all sizes and across industries, and by deepening the AWS and TCS relationship through the TCS generative AI practice, more customers can easily and quickly leverage and benefit from generative AI,” said Vasi Philomin, Vice President of Generative AI, AWS.

Wyndham Hotels & Resorts, which is among the world’s largest hotel franchising companies, has onboarded TCS as a strategic technology partner to manage the hotel group’s core systems and IT business and digital transformation journey on AWS.

"At Wyndham, we’re on a transformative digital journey as we pursue our mission of making hotel travel possible for all. Through our work with TCS and AWS, we’ve been able to migrate our systems to the cloud while further investing in data standardization. These investments have allowed us to build a foundation that will not only help to accelerate future innovation but also realise the promise of generative AI powered by Amazon generative AI services,” said Scott Strickland, Chief Information Officer, Wyndham Hotels & Resorts.