Emkay Global Financial' research report on ETERNAL
Amazon Now, the quick commerce (QCom) business of Amazon, has now expanded to Mumbai, after Bengaluru and Delhi. While the footprint remains small compared to incumbents’ – ~100 dark stores versus 1,544 for Blinkit and 1,062 for Swiggy, Amazon has the capital as well as the ambition to scale it up. However, we believe that incumbents are better placed – creating almost an entirely new supply chain for its QCom business will be a challenge for Amazon, given that incumbents have an advantage of being top-of-the mind recall apps for a large pool of customers. More competition is a feature of the land grab phase, in which adjacent players enter the market which drives market expansion and growth. While excessive competition will weigh on profitability, we expect consumer stickiness to help incumbents retain customers.
Outlook
Once industry growth slows down, we expect a consolidation phase to follow, which will result in sub-scale players folding operations and driving profitability. Blinkit is executing well in the QCom space. We retain BUY on Eternal with a target price of Rs330.
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