Reliance Retail's Tira launches private label brand ‘Nails Our Way', expands into nail care

Expanding to nail care, ‘Nails Our Way’ has a product line that includes the 'Gel Well,' 'Swift Dry,' 'Breathe Away,' and 'Treat Coat' nail enamel collections.

Reliance Retail's Tira Beauty on May 2 launched its latest private label brand, ‘Nails Our Way’, marking a major expansion in its beauty offerings.

The new line has a broad array of premium nail colour and care products, to enable consumers to express their style and embrace personal creativity.

Product Overview

Expanding to nail care, ‘Nails Our Way’ has a product line that includes the 'Gel Well,' 'Swift Dry,' 'Breathe Away,' and 'Treat Coat' nail enamel collections.

Alongside these enamels, the line offers essential nail care products like 'No Bump Base,' 'Cuti Care,' and 'Toughen Up' solutions to nourish, strengthen, and protect nails.

The product line also introduces nail enamel removers like the '2 Toned Vanisher' and the acetone-free 'Squeaky Clean.'

Apart from single products, a complete manicure solution and convenient kits such as 'French 'Em Up' and 'Nailed It' are also available.

Also Read | Reliance Retail's Tira launches 'Tira Tools', a line of premium, curated beauty accessories

In April 2023, Reliance Retail Limited, a subsidiary of Reliance Retail Ventures Limited (RRVL), the holding company of all the retail companies under Reliance Industries Limited, launched Tira, an omni-channel beauty retail platform that provides beauty enthusiasts in India with a seamless and personalised shopping experience.

RRVL's net profit rose 11.7 percent from a year earlier, driven by growth in consumer electronics and fashion & lifestyle segments in the fourth quarter of FY24.

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