People for the Ethical Treatment of Animals (PETA) India has asked Amul to make a decision to switch to producing vegan milk. In a letter to Amul Managing Director RS Sodhi, PETA said the dairy cooperative society should get benefitted from the booming vegan food and milk market."We would again like to encourage Amul to benefit from the booming vegan food and milk market, instead of wasting resources trying to fight the demand for plant-based products that are only growing. Other companies are responding to market changes, and Amul can too," PETA India said.
— PETA India (@PetaIndia) May 28, 2021
Sodhi, while replying to a tweet by Ashwini Mahajan, national co-convener of Swadeshi Jagran Manch, said, "Don’t you know dairy farmers are mostly landless. Your designs may kill their only source of livelihood. Mind it milk is in our faith, our traditions, our taste, our food habits an easy and always available source of nutrition."Amul is an Indian dairy cooperative society managed by the Gujarat Co-operative Milk Marketing Federation Ltd.