Gold rate on October 17: What big brands like Tanishq, Kalyan Jewellers, Malabar Gold & Diamonds and Joyalukkas are charging

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It’s that time of year when showroom lights burn late and gold counters stay packed. With Dhanteras and Diwali shopping in full swing, prices matter even more because every gram adds up once you include making charges and GST. Today’s rates give you a handy anchor before you head out for that bangle, chain or coin.

Today’s benchmark (IBJA) — your starting point

Today’s all-India gold rate as posted by the India Bullion and Jewellers Association (IBJA) stands at Rs 12,958 per gram for 24K (fine gold 999), Rs 12,647 for 22K, Rs 11,533 for 20K, Rs 10,496 for 18K and Rs 8,358 for 14K. These are base metal values and your final bill will rise once making and 3 percent GST are added.

What Tanishq, Kalyan Jewellers, Malabar Gold & Diamonds and Joyalukkas are quoting today

Prices differ across major jewellery brands: Tanishq is showing Rs 13,320 for 24K, Rs 12,210 per gram for 22K, Rs 9,990  for 18K. Kalyan Jewellers has Rs 13,286 per gram for 24K and Rs 12,170 per gram in Noida. Malabar Gold & Diamonds is also at Rs 12,170 for 22K nationwide, and Joyalukkas matches that Rs 12,170 for 22K.

If 22K jewellery is your pick for Dhanteras, you’re broadly looking at a Rs 12,210 per gm before making and taxes at these brands.

Why retail tags differ from IBJA — especially in festival weeks

IBJA reflects a wholesale-style reference for the pure metal at a given fineness. Store tags float around that because each brand updates at different times, hedges differently and includes its own operating costs. During festival weeks, frequent intraday updates and heavy footfall can widen the visible gap for a few hours. Also remember: those per-gram boards never include design making charges or GST. That’s where most of the bill shock lives.

Festive buying tips that actually save

If you’re planning to buy gold this season, make sure what you’re buying is pure. Look for the BIS hallmark and the karat stamp (22K/18K/14K) on the piece and in the invoice. Ask for a fully itemised estimate—metal value, making and GST—so you can compare like-for-like across stores during your Dhanteras rounds. If you love a design, try negotiating the making charge rather than the gold rate; that’s the real lever in festival season. And if you’re buying coins for pooja, ask about special Diwali rates or low-making coin offers—those often track closer to the benchmark than intricate jewellery.