Infibeam Avenues Limited's Board of Directors approved a Business Transfer Agreement (BTA) with Rediff.com India Limited on August 08, 2025, to sell and transfer its Platform Business Undertaking through a slump sale. The transaction involves transferring the Ecommerce Platform Technology Infrastructure business, valued at ₹800.39 Crores, with Infibeam retaining an 82% stake in Rediff post-transaction. This move allows Infibeam to focus on payments and AI, while Rediff scales its enterprise software and ecommerce offerings.
The slump sale includes transferring the Platform Business Undertaking on a going concern basis, pending shareholder and regulatory approvals.
The consideration of ₹800.39 Crores comprises ₹400.00 Crores in cash and ₹400.39 Crores through the issuance of fresh equity shares.
Rediff.com, an Indian internet company, offers services including Enterprise Email & Collaboration Suite Platform, Payments, and News & Content. It is not part of the promoter/promoter group/group companies of Infibeam Avenues, and the transaction is considered an arm’s length related party transaction.
The transaction is expected to be completed in approximately 60 days, pending statutory approvals and fulfilment of BTA conditions. There will be no change in the shareholding pattern of the listed entity due to this transaction.
The transfer of Infibeam's core platform and infrastructure business to Rediff.com is a strategic move to drive platform convergence and unlock greater enterprise value. Rediff's ecosystem offers a natural fit for the ecommerce enterprise suite, completing the full-stack offering for businesses. This enables seamless integration from storefront to payments, CRM, and analytics, enhancing user experience and retention. Rediff's strong brand and wide SME reach provide immediate go-to-market advantage. With Infibeam retaining over 80% equity, it ensures continuity in vision and execution. The move allows Infibeam to focus on scaling CCAvenue and Phronetic.ai, while Rediff.com accelerates as a SaaS-led enterprise and media platform. This structure brings operational focus, capital efficiency, and long-term growth potential.
Following this move, Infibeam Avenues will focus exclusively on scaling CCAvenue's digital payment ecosystem and its AI and agentic infrastructure services under Phronetic.AI. Rediff, meanwhile, will focus on expanding its enterprise-grade email (Rediffmail), digital payments (RediffPay), Rediff News platform, and now, a fully integrated RediffOne business suite with ecommerce capabilities and also offer the Rediff Ecommerce Platform technology on standalone basis.
There will be no change in the shareholding pattern of the listed entity pursuant to the Transaction.
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