Biggest media rights deals in sports: Here’s where IPL stands
After Star India bagged Rs 6,138-crore BCCI deal, we take a look at the biggest sports media rights deals around the world in order of per year value. The IPL media rights bought by Star India in 2017, rank eighth on the list, according to InsideSport.
National Football League: USD 39.6 billion | CBS, Fox, NBC and ESPN currently hold the media rights for the NFL. The deal spans over eight years (2014-2022). The broadcasters pay around USD 4.5 billion per annum. It remains the largest sports media rights deal. (Image: Reuters)
2/10
National Basketball Association: USD 24 billion | ESPN and TNT pay the NBA USD 2.6 billion per year, for one of the most popular basketball leagues. The current deal started in 2016 and runs till 2022. (Image: Reuters)
3/10
Premier League: USD 7.14 billion | Sky and BT have media rights for the one of the most followed football league in the world. The two are paying USD 2.52 billion per year. The deal is from 2016 to 2019. It is the largest football media rights deal. (Image: Reuters)
4/10
Major League Baseball: USD 12.4 billion | A trio of Fox, ESPN and TBS have an eight-year deal running from 2014-2022. They are together paying USD 1.3 billion per year. (Image: Reuters)
5/10
Bundesliga: USD 5.35 billion | Sky Germany and EuroSport currently own the rights for the premier football league in Germany. The two broadcasters are paying USD 1.38 billion per year, for a deal running from 2017 to 2020. (Image: Reuters)
6/10
Serie A: USD 3.15 billion | Sky Italia and Mediapro are paying USD 1.05 billion per year for Italy’s biggest football league. (Image: Reuters)
7/10
La Liga: USD 2.94 billion | The league is one of the biggest and one of the most popular leagues in the world, featuring the likes of Cristiano Ronaldo and Lionel Messi. Movistar, a Madrid-based telecommunications brand and Mediapro own the rights from 2016 to 2018. They are paying USD 980 million per year. (Image: Reuters)
8/10
Indian Premier League: USD 2.55 billion | Star India, a subsidiary of 21st Century Fox, bagged the media rights for Cricket’s biggest Twenty20 league in 2017. The company will be paying USD 510 million per season to the Board of Control for Cricket in India (BCCI). The deal runs from 2018 to 2022. (Image: BCCI-IPLT20.com)
9/10
National Hockey League: USD 5.2 billion | Canada’s Rogers Sportsnet owns rights for the Hockey League featuring teams from the United States and Canada. The rights are worth USD 454 million per year. It owns the rights from 2013 to 2024. (Image: Reuters)
10/10
Australian Football League: USD 2 billion | NewsCorp, Seven and Telstra jointly own rights for Australia’s biggest football league. They are paying USD 418 million per year, from 2017 to 2022. (Image: Reuters)
