Sports

Omaxe and Harmanpreet Kaur will collaborate on initiatives on athlete development, grassroots outreach, community events and awareness campaigns to promote sports as a viable career and a source of empowerment, the company said.

Harmanpreet, Smriti script their ‘1983 moment’, World Cup win to double star players’ brand value

The women’s World Cup victory has given India a new generation of heroes and brands their new stars with marketers calling the win a tipping point for an endorsement boom.

Jujhar Singh creates history, becomes India’s first Power Slap champion in Abu Dhabi

During his school years, Jujhar Singh trained in traditional wrestling and kabaddi in the little town of Karura, which is close to Chamkaur Sahib.

IPL hits a valuation slump — gaming ban curbs its winning streak, WPL hits a roadblock too

Despite headwinds, the fundamentals of both the leagues remain resilient.

Levelling up or locking down? Here is what draft online gaming rules mean for esports in India

The draft online gaming rules, released on October 2, bring recognition but also expects the industry to do some heavy lifting in the form of tighter regulation, internal checks and redressal mechanisms

OPINION | Breaking New Ground: Women’s cricket’s $13.88 million leap forward

Women’s cricket is no longer an afterthought; it is the next frontier. This 2025 Women’s ODI World Cup is more than a sporting contest. It’s a business case study in how visibility, investment, and performance can transform a game

IPL match days just got costlier; higher GST sparks concerns over gate revenue, attendance

While a rise in IPL ticket prices will dampen spectator sentiment, other leagues such as the PKL may also face a significant loss of revenue

OPINION | Making India a Global Sporting Power: A vision for excellence and manufacturing growth

India aims to enhance sports infrastructure, boost manufacturing, and position itself as a key player in the global sports goods market through strategic initiatives and innovation

OPINION | Empowering India’s Sporting Future: Aligning with National Sports Policy vision

India’s National Sports Policy encourages investing in grassroots talent and infrastructure, fostering long-term growth, and supporting indigenous sports with the overarching aim of creating a thriving sports ecosystem

Real money gaming's loss is Esports gain as Tesla, Bisleri, Red Bull rush to sponsor tournaments

Brands like Tesla and Bisleri are hitting play as they see esports as a safe bet for big reach after clarity from Online Gaming Act. With more advertisers logging in, ad spends are expected to see double-digit growth, potentially making the online gaming bigger than ever.

R Praggnanandhaa secures spot in Grand Chess Tour Finale, Wesley So clinches Sinquefield Cup

Indian Grandmaster R Praggnanandhaa secured a place in the Grand Chess Tour Finale after finishing runner-up at the Sinquefield Cup, while American Wesley So triumphed in the playoff to clinch the title.

Game changer: Esports-carve out in Online Gaming Act to boost talent and structured growth

The focus must now be on developing infrastructure such as arenas, bootcamps, education programs, and scholarships to nurture the next generation of talent, whether competing on the world stage or shaping culture as gaming creators, said players and platforms.

Pujara - The last pure test batsman

In recent times, Cheteshwar Pujara, more than any of his contemporaries, embodied grit at the crease. Absorbing blows on his body, bloody-minded in defending his wicket in adverse conditions, he was a throwback to an era where “intent” meant the willingness to battle it out when the team had its back to the wall. A tribute to the last of ‘test specialists’

Ban on real money gaming threatens IPL and other sports leagues' sponsorship lifeline

Experts have said that the curbs could eliminate real money as well as fantasy sport platforms as sponsors, jeopardizing advertising inflows essential for state-level leagues and broader sports development.

Will the new sports governance law help make India a sporting giant?

There is a dire need for a strong legal framework to govern the growing but chaotic sporting activity and business. Much of its success depends on implementation

World Padel League: Teen sensation Claudia Fernández eyes back-to-back titles

Her rapid rise has brought plenty of attention, but she refuses to let expectations weigh her down.

JetSynthesys strengthens leadership team with 3 key hires

The new hires come as JetSynthesys focuses on scaling its consumer and enterprise offerings globally.

Mahesh Bhupathi-backed Hudle swings for growth with fast-rising sport pickleball

One of the biggest sports venue platforms Hudle is seeing highest bookings for pickleball and paddle. According to the platform, the introduction of the easier sports has led to more particiption in sports amid Indians.

Poster girl of chess, Divya Deshmukh's World Cup win powers brand boom in chess

Chess is gaining massive visibility in India, and athletes like Divya Deshmukh are becoming relatable icons for audiences who value intellect and performance, said marketers.

Reloading the sport: India fires up a shooting league after Olympic high

The Shooting League of India, which will have sportsperson from across the world like in the IPL, the National Rifle Association of India looking to increase visibility of the sport and help players earn better

Game changers: From Arjun Erigaisi to Team Aryan, meet India's top players at Esports World Cup 2025

Unlike last year when India had no player or team participating, this year's edition sees representation in twosports—chess and BGMI.

Nazara's Nodwin plots Rs 100 crore Esports World Cup play with BGMI and Chess at core

EWC 2025 will feature 2,000 elite players and 200 Clubs from more than 100 countries, competing in 25 tournaments across 24 games. It started in Riyadh on July 8 and will last till August 24.

A peek into India’s corporate playbook for creating Olympic champions

India’s sporting future hinges on private investment, with CSR playing a crucial role. Programs like IIS are vital in nurturing talent, providing world-class resources, and supporting athletes to reach global success

National Sports Governance Bill will be tabled during monsoon session: Mandaviya

The minister, while speaking to the media on the sidelines of an event to launch department of youth affairs' initiatives against drug addiction, also reiterated the government's position that Pakistani athletes will not be stopped from coming to India for multi-lateral sporting engagements.

Djokovic and the grace of knowing when

Even the strongest will and finest craft can’t outrun time — and that’s what makes Djokovic’s twilight both human and heroic. At some stage, greatness becomes not about staying in the fight at any cost, but about recognising which battles are no longer worth waging