Flipkart also got a cracker of a deal because this is an off-season period for e-commerce companies
The month-long T20 cricket tournament games are being played in Sri Lanka and Indian cities of Delhi, Mumbai, Chennai, Kolkata and Ahmedabad, among others
There is a scramble for tickets to Colombo where India takes on Pakistan on February 15 in the marquee T20 World Cup game
About 30 to 40% of the new talent pool is coming from colleges and from grassroot levels, pointed out Krafton's Karan Pathak.
RCB’s second WPL win is likely to accelerate endorsement momentum for its players, experts said, reflecting how women cricketers are steadily carving out space in India’s advertising and marketing ecosystem.
The ministry requested an independent explanation from the EFI on Warraich's attendance at the event while the EC member was out on bail in connection with the molestation case.
Sports Authority of India (SAI) has been allocated Rs 917.38 crore, up from Rs 830 crore in 2025-2026.
The proposed Khelo India Mission will include the systematic development of coaches and support staff, integration of sports science and technology, and promotion of competitions and leagues to build a strong sports culture.
While India's participation has been limited in the Esports World Cup in the last two seasons, EWC's Chief Games Officer Fabian Scheuermann, is hopeful of higher participation by Indian esports players in the coming two editions.
Video gaming cafés and arenas, and access to career counselling and mentorship are some of the factors that can drive esports growth in India.
Stakeholders also seek clarity of some aspects of the Online Gaming Act and said a formal acknowledgment from the government would be an important signal for the ecosystem
Cricket, with this huge following in the country, is the fastest way to make an AI brand feel mainstream, say marketers
Franchises not only saw higher inquiries ahead of this season but also wider brand participation from across sectors
Looking for thrill-packed travel in 2026? Explore the complete list of adventure sports destinations in India—from Himalayan treks and river rafting hubs to scuba diving islands and desert safaris. Discover where to go for rafting, trekking, skiing, paragliding, diving, and extreme adventures across India.
23000 runners light up the Kolkata marathon. Olympic champions Joshua Cheptegei and Kenny Bednarek witness the city host the perfect event
Operation Sindoor-led disruptions, lost momentum, sub-par performances and ban on real money gaming have been blamed for the fall
Dream11 revamp comes a little over three months after the company halted all paid contests on its platform following the online gaming law that prohibits money games
Shane Warne tribute in photos: Over the 15-plus years that the 'King of Spin' spun his magic, Shane Warne gathered a lot of paraphernalia: balls that marked key milestones, jerseys and autographed hats that still stand in as reminders of the stunning play behind the statistics. Forty-eight such items from Warne's collection will be on display at the Melbourne Cricket Ground's Australian Sports Museum from December 16, 2025 - August 9, 2026.
AI will be a key enabler for content consumption in the future, driving deep personalisation, according to Nielsen Sports global GM Jon Stainer
Pushing back against concerns after the 2010 CWG controversy, Indian officials poinyed to new projects planned as part of Gujarat’s sports expansion drive and aspiration to make Ahmedabad sports capital of India.
The Court noted that allowing sports competitions in schools during peak pollution levels in Delhi-NCR will put the kids to risk.
Indian cricket appears to have a surfeit of all-rounders. Only appears as it’s not clear what Washington Sundar, for example, is primarily picked for. A batsman who can bowl a bit, or the other way around. Sundar and Reddy would do well to take a leaf out Jadeja’s book and focus on one skill right now to nail down a safe spot
The fact that Google was the title sponsor when Gukesh won the world championship shows that chess has grown so much that the top companies of the world are putting money into it, Prachura said.
According to Satyam Trivedi, while IPL remains peerless in valuation, it was Kabaddi’s mass appeal and execution that inspired the country’s sports ecosystem to think beyond cricket.
Omaxe and Harmanpreet Kaur will collaborate on initiatives on athlete development, grassroots outreach, community events and awareness campaigns to promote sports as a viable career and a source of empowerment, the company said.