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  • How Flipkart hit a six with Rs 1-crore Namibia deal

    Flipkart also got a cracker of a deal because this is an off-season period for e-commerce companies

  • T20 World Cup triggers travel boom; flight bookings surge, fares and hotels get costlier

    The month-long T20 cricket tournament games are being played in Sri Lanka and Indian cities of Delhi, Mumbai, Chennai, Kolkata and Ahmedabad, among others

  • Game on, last minute scramble for India–Pakistan Sunday clash doubles Colombo bookings, airfares

    There is a scramble for tickets to Colombo where India takes on Pakistan on February 15 in the marquee T20 World Cup game

  • From IIT Roorkee to IIM Indore, college campuses are minting India’s next esports superstars

    About 30 to 40% of the new talent pool is coming from colleges and from grassroot levels, pointed out Krafton's Karan Pathak.

  • Smriti Mandhana-led RCB's second WPL win to spark endorsement rush for star players

    RCB’s second WPL win is likely to accelerate endorsement momentum for its players, experts said, reflecting how women cricketers are steadily carving out space in India’s advertising and marketing ecosystem.

  • Sports Ministry issues show-cause notice to Equestrian Federation of India: Report

    The ministry requested an independent explanation from the EFI on Warraich's attendance at the event while the EC member was out on bail in connection with the molestation case.

  • Sports gets a bigger play as Budget 2026 raises allocation by 18%

    Sports Authority of India (SAI) has been allocated Rs 917.38 crore, up from Rs 830 crore in 2025-2026.

  • Finance Minister announces launch of Khelo India Mission in Budget 2026

    The proposed Khelo India Mission will include the systematic development of coaches and support staff, integration of sports science and technology, and promotion of competitions and leagues to build a strong sports culture.

  • Indian esports at a turning point; game publishers eye the market, said Esports World Cup heads

    While India's participation has been limited in the Esports World Cup in the last two seasons, EWC's Chief Games Officer Fabian Scheuermann, is hopeful of higher participation by Indian esports players in the coming two editions.

  • More Indian gamers see esports as a career, streaming emerges as top path

    Video gaming cafés and arenas, and access to career counselling and mentorship are some of the factors that can drive esports growth in India.

  • Gaming, esports industry seeks support, tax framework clarity in Budget 2026

    Stakeholders also seek clarity of some aspects of the Online Gaming Act and said a formal acknowledgment from the government would be an important signal for the ecosystem

  • New (AI)nnings: ChatGPT, Gemini prompt a new wave in cricket sponsorship

    Cricket, with this huge following in the country, is the fastest way to make an AI brand feel mainstream, say marketers

  • WPL 2026 on a strong sponsorship wicket after the World Cup high

    Franchises not only saw higher inquiries ahead of this season but also wider brand participation from across sectors

  • Complete list of adventure sports destinations in India 2026

    Looking for thrill-packed travel in 2026? Explore the complete list of adventure sports destinations in India—from Himalayan treks and river rafting hubs to scuba diving islands and desert safaris. Discover where to go for rafting, trekking, skiing, paragliding, diving, and extreme adventures across India.

  • 23,000 runners turn Kolkata marathon into a spectacle as Olympic Champions Cheptegei, Bednarek look on

    23000 runners light up the Kolkata marathon. Olympic champions Joshua Cheptegei and Kenny Bednarek witness the city host the perfect event

  • Top IPL teams RCB, CSK see double-digit drop as brand value declines for most franchises

    Operation Sindoor-led disruptions, lost momentum, sub-par performances and ban on real money gaming have been blamed for the fall

  • Dream11 revamp turns fantasy sports app into a hangout place for sports fans

    Dream11 revamp comes a little over three months after the company halted all paid contests on its platform following the online gaming law that prohibits money games

  • Shane Warne milestones: 1000th Test wicket, Gatting Ball among Tourism Australia's tribute to the 'King of Spins' at MCG

    Shane Warne tribute in photos: Over the 15-plus years that the 'King of Spin' spun his magic, Shane Warne gathered a lot of paraphernalia: balls that marked key milestones, jerseys and autographed hats that still stand in as reminders of the stunning play behind the statistics. Forty-eight such items from Warne's collection will be on display at the Melbourne Cricket Ground's Australian Sports Museum from December 16, 2025 - August 9, 2026.

  • Huge opportunity for sports industry to rethink media distribution with AI, says Nielsen’s Jon Stainer

    AI will be a key enabler for content consumption in the future, driving deep personalisation, according to Nielsen Sports global GM Jon Stainer

  • Ready to host CWG 2030 with existing infra, India delegation addresses concerns after 2010 debacle

    Pushing back against concerns after the 2010 CWG controversy, Indian officials poinyed to new projects planned as part of Gujarat’s sports expansion drive and aspiration to make Ahmedabad sports capital of India.

  • Delhi Air Pollution: Supreme Court asks CAQM to pass directions to postpone school sports activities

    The Court noted that allowing sports competitions in schools during peak pollution levels in Delhi-NCR will put the kids to risk.

  • OPINION | All-rounder or all-round confusion as India and South Africa face-off?

    Indian cricket appears to have a surfeit of all-rounders. Only appears as it’s not clear what Washington Sundar, for example, is primarily picked for. A batsman who can bowl a bit, or the other way around. Sundar and Reddy would do well to take a leaf out Jadeja’s book and focus on one skill right now to nail down a safe spot 

  • Chess sponsorship market is at its peak in India, says former player Prachura

    The fact that Google was the title sponsor when Gukesh won the world championship shows that chess has grown so much that the top companies of the world are putting money into it, Prachura said.

  • IPL unmatched in valuation, but Pro Kabaddi sparked India’s league boom: GMR Sports CEO

    According to Satyam Trivedi, while IPL remains peerless in valuation, it was Kabaddi’s mass appeal and execution that inspired the country’s sports ecosystem to think beyond cricket.

  • A day after India’s ODI World Cup win, Omaxe signs Harmanpreet Kaur as brand ambassador

    Omaxe and Harmanpreet Kaur will collaborate on initiatives on athlete development, grassroots outreach, community events and awareness campaigns to promote sports as a viable career and a source of empowerment, the company said.

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