Indian women cricket team’s emphatic World Cup victory has resulted in a major corporate endorsement deal for skipper Harmanpreet Kaur, who has been appointed as brand ambassador by Delhi-based listed real estate developer Omaxe.
Omaxe and Harmanpreet Kaur will collaborate on initiatives including athlete development programs, grassroots outreach, community events and awareness campaigns to promote sports as a viable career and a source of empowerment, a company statement said.
Focus will also be on women empowerment and greater participation of women in sports, to inspire younger girls to pursue their sporting ambitions.
Speaking on the association, Harmanpreet Kaur said that being from Punjab, she has always felt a deep connection to the spirit of its people and the places that shape them.
“Omaxe’s presence in Punjab and its vision for creating world-class infrastructure give me great hope for communities and especially for the young generation. Along with its remarkable work in Punjab, projects like ‘The Omaxe State’ in Delhi reflect how thoughtful development can support sports and create platforms where talent can truly grow. I am proud to join Omaxe as its Brand Ambassador,” Kaur said in a statement issued by Omaxe.
Omaxe Group has real estate projects in Delhi, different cities in Punjab, Gurugram, Faridabad, Panipat, Chandigarh, Lucknow, Noida, Ghaziabad, Prayagraj among others.
The partnership highlights Omaxe’s commitment to developing world-class sports infrastructure and nurturing athletic talent, and builds on last year’s launch of ‘The Omaxe State’ in Delhi, which has been conceived as an integrated destination for sports, leisure and culture.
“We welcome Harmanpreet to the Omaxe family with great pride. Her leadership, dedication, and ability to inspire mirror Omaxe’s commitment to purposeful development. This partnership is about creating platforms that broaden access to sport, encourage greater participation of women in athletics, and strengthen local economies,” Mohit Goel, Managing Director, Omaxe said.
Goel added that one of the outcomes of this vision would be the delivery of a new international-standard cricket stadium in the national capital.
Read More: World Cup win to double star players’ brand value
The partnership will also amplify Omaxe’s efforts to integrate sports, leisure, and livelihood opportunities within its mixed-use developments, ensuring that sporting infrastructure benefits not only elite athletes but also entire communities.
Omaxe is developing The Omaxe State in Dwarka, Omaxe New Chandigarh, Omaxe Chowk in Chandni Chowk. While The Omaxe State focuses on urban infrastructure and sports-led development, Omaxe New Chandigarh stands as a model township promoting modern community living. Omaxe Chowk revives one of Delhi’s most iconic markets with “world-class” amenities.
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