Infosys bags 5-year deal from EV maker smart Europe GmbH to transform customer experience

Infosys will help smart Europe GmbH to sell EVs across 15 European countries with a D2C sales approach and secure engagement across lead generation, prospect conversion, sales and aftersales channels, supplemented by end-to-end ownership and accountability.

IT services major Infosys on October 26 announced that it has won a five-year deal with electric vehicle (EV) maker smart Europe GmbH to transform their Direct-to-Customer (D2C) business model in Europe and provide enhanced customer experience, data-driven personalisation and engagement for the existing model smart. This comes at a time when EVs are gaining prominence in the personal vehicle space.

Infosys is currently seeing its highest-ever large deal pipeline, having reported a $7.7 billion large deal TCV in the second quarter ended September 30.

In this new contract, Infosys will be responsible for enhancing the online EV buying experience and applying state-of-the-art Machine Learning (ML) models to accurately forecast sales and aftersales demand. The company will assist this transformation by enabling consolidation across automotive sales and e-commerce processes and systems

Infosys will help smart Europe GmbH to sell EVs across 15 European countries with a D2C sales approach and secure engagement across lead generation, prospect conversion, sales and aftersales channels, supplemented by end-to-end ownership and accountability.

Dirk Adelmann, Chief Executive Officer of smart Europe GmbH, said, “Infosys’ strong leadership commitment backed by its ability to drive end-to-end application development and maintenance with efficiency and effectiveness, will help us boost our operational performance and user experience.”

Jasmeet Singh, EVP and Global Head of Manufacturing, Infosys, said, "We are delighted to deliver our cutting-edge technologies to innovative companies like smart Europe GmbH to help ramp up their competitiveness in the European market. Infosys has demonstrated a steadfast commitment to powering innovation-driven customer experiences across touchpoints through our automotive and mobility offerings.”

“Leveraging a blend of our expertise in the domain and strong regional presence, we will help smart Europe GmbH fast-track the adoption of cutting-edge digital solutions. The success of this engagement will be a real game changer for both smart Europe GmbH and Infosys in the electric mobility era,” Singh added.