Globus Spirits stock rises 4% after foray into luxury whiskey segment with DOAAB

Globus Spirits share price has rallied over 55 percent in the past month.

Shares of Globus Spirits Limited rose 4 percent to Rs 1,370 in morning trade following the announcement of its entry into the luxury whisky market with the launch of DŌAAB India Craft Whisky. This new range marks the company's foray into high-end whisky, bringing a fresh perspective to the growing segment.

DOAAB India Craft Whisky, a limited-edition series, draws inspiration from the Hindi word "DOAAB," which means the land between two rivers, reflecting the fusion of diverse influences. The brand embodies the concept of blending different streams of thought to create something innovative and unique.

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The first release in this series, "Six Blind Men and the Elephant," is a single malt aged in 100 percent ex-bourbon barrels. This limited edition, with only 500 casks produced, represents an intricate blend of craftsmanship and storytelling. Inspired by the Indian fable of the same name, it pays homage to the collaborative effort behind its creation.

Earlier this month, Motilal Oswal Mutual Fund bought 2 lakh equity shares, representing a 0.69 percent stake of Globus Spirits' total equity via a block deal on NSE.

Globus Spirits is engaged in making, marketing, and selling of branded Indian-made foreign liquor and bulk alcohol comprising rectified spirit and ENA. The company is also involved in franchisee bottling for renowned brand owners. It operates five fully integrated grain-based distilleries at Behror (Rajasthan), Samalkha (Haryana), Panagarh (West Bengal), Vaishali (Bihar), and Baharagora (Jharkhand), with a combined capacity of around 268 million litres per annum.

At about 11:10 am, shares of the company were trading at Rs 1,335, higher by over a percent on the NSE. Globus Spirits share price has rallied over 55 percent in the past month.

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