Europe sees most holidayers from Tier 2, 3 cities: Thomas Cook India and SOTC report

Data collected by Thomas Cook and SOTC indicates that Switzerland and Paris feature as favourites, comprising over 40 percent of consumer demand for Europe. The data collected by the Indian travel agency found that this demand is coming from travellers residing in not just India’s metros and mini-metros, but also in tier 2 and 3 cities.

Even though Europe as a destination continues to see strong demand, consumers are often faced with challenges of peak pricing and limited availability.

Keeping this in mind, Thomas Cook India and SOTC Travel have announced that it is introducing Readymade Holidays Individual tours catering to India’s on-the-go travellers, a release by the Indian travel agency said.

Shares of the travel agency Thomas Cook (India) Ltd traded in the green on the Bombay Stock Exchange after the announcement of the new package. The shares opened at Rs 62.70 and witnessed a high point of Rs65.11 at 1pm before the market closed.

Travel agency Thomas Cook (India) shares traded in green on the National Stock Exchange after the announcement of the new package. The shares opened at Rs 62.90 and witnessed a high point of Rs 65.30 at 1pm before the market closed.

The release by Thomas Cook disclosed the company's rationale behind forming 'Readymade Holidays' to Switzerland and Paris for individuals, emphasising on the fact that the new-age traveller seeks shorter booking windows with end-to-end fulfillment.

The Readymade Holiday package to Switzerland and Paris ensures instant online bookings, backed with confirmed inventory and pricing, starting at Rs. 84,900 for six days, the release said.

With an intent to appeal to both Gen Z to Gen S (seniors), with special focus on families, honeymooners/couples, the travel agency has come up with a 'Clicks and Bricks' model which offers the option of speaking to a call centre executive for clarifications, walking into a nearby store to consult with a holiday expert or both.