Corporate Crossings: Former LTI CMO Peeyush Dubey to join Tech Mahindra as new CMO

Peeyush Dubey, CMO, Tech Mahindra

IT services industry veteran Peeyush Dubey is joining Tech Mahindra as its new chief marketing officer. Dubey announced this on X (formerly Twitter) on November 14, days after the company's CEO designate Mohit Joshi shared that a new CMO has been appointed by Tech Mahindra as a part of the ongoing internal restructuring.

Prior to joining Tech Mahindra, Dubey was the CMO at both Mindtree and LTI until 2022, when he joined AI analytics solutions firm TheMathCompany. He comes with nearly three decades of experience in the IT services industry, having worked for over a decade with Infosys as a global marketing head.

I am thrilled to share I have joined @tech_mahindra as CMO! Look forward to contributing to the next phase of growth of this iconic brand. Thank you @mohitjoshi74, Vivek Agarwal, and @Harsh_Soin for entrusting me with this extraordinary opportunity. #TogetherweRise #CMO #Rise… pic.twitter.com/dp8LzFEUP5

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— Peeyush Dubey (@ThePeeyushDubey) November 13, 2023

Dubey is yet another former colleague and Infosys leader hired by Joshi, who joined the company after a long-standing career with Infosys. Joshi has already hired Atul Soneja who too was an Infosys veteran, as the chief operating officer (COO) at Tech Mahindra.

Moneycontrol had exclusively reported last week that Tech Mahindra is tapping Richard Lobo, the former executive vice president and head of human resources at Infosys to join as the company's chief human resource officer (CHRO). Lobo is currently an HR consultant and strategic advisor at embattled edtech unicorn BYJU’s.

Tech Mahindra's restructuring

During the company's Q2FY24 earnings conference on October 26, Joshi officially announced the internal restructuring, wherein the company will now have a vertical-wise focus for delivery instead of Tech Mahindra’s previous geography-focused structure. Overall, Joshi has created six focused business units: Americas Communication, Americas Technology Media, Americas Diversified, EMEA (Europe, Middle East and Africa), APJ (Asia Pacific and Japan), and India.

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The reshuffle, which will be effective January 1, will see some top leaders take on new roles. As part of that change, the current CHRO and head of marketing, Harshvendra Soin, is shifting his base to Australia to lead the consolidated Asia Pacific and Japan business.

Joshi had also said in the conference that the company has made an offer to the new chief marketing officer, who will come on board in the next few months; and is in the process of looking for a new CHRO.