Moneycontrol Be a Pro
Get App
Last Updated : Nov 05, 2016 02:25 PM IST | Source: CNBC-TV18

Storyboard talks to Nestle about new realities of brand building

Storyboard Editor Anant Rangaswami spoke to Chandrasekar Radhakrishnan, Senior Vice President & Head of Communications and E-Commerce at Nestle India about the new realities of brand building, the Maggie crises and building brands with purpose.


This week on Storyboard, Editor Anant Rangaswami spoke to Chandrasekar Radhakrishnan, Senior Vice President and Head of Communications-e-commerce at Nestle India about the new realities of brand building, the Maggie crises and building brands with purpose.

Also, Shibani Gharat caught up with Kedar Teny, Director - Marketing and Digital at McDonalds India where they spoke about what went behind making the new TVC and what makes McDonalds two decades in India so special.

Watch videos for more...

The Great Diwali Discount!
Unlock 75% more savings this festive season. Get Moneycontrol Pro for a year for Rs 289 only.
Coupon code: DIWALI. Offer valid till 10th November, 2019 .
First Published on Nov 5, 2016 01:25 pm
Loading...
Sections
Follow us on
Available On
PCI DSS Compliant
Make every wish come true
10% CashBack on Apparel
10% CashBack on Electronics
Swipe & Win iPhone 11 every hour