Since ancient times, cannabis-based products like Bhaang have been a part of Indian culture, social customs and festivals, but the line between use and abuse is rather very thin.
It was the narrative of abuse that denied cannabis its rightful place in the world of medicines and wellness in India. But it is the same Hemp or Cannabis that fuelled the startup idea of seven students of Mumbai-based HR College of Commerce and Economics -- Avnish Pandya, Chirag Tekchandaney, Delzaad Deolaliwala, Jahan Peston Jamas, Sumit Shah, Yash P Kotak and Sanvar Oberoi
In 2013, they founded Bombay Hemp Company (BOHECO). The plan was to create a vertically integrated firm that uses hemp to make textiles, building materials, and Ayurvedic remedies for health and wellness.
It wasn't easy, as BOHECO was up against several hurdles.