Bharti Airtel and Apple have entered into a strategic partnership to bring the highly acclaimed Apple TV+ streaming services and Apple Music to Airtel customers, the telecom major said on February 24.
"All Home Wi-Fi customers on plans starting Rs 999 will get access to the captivating content of Apple TV+ with the option to stream content on multiple devices while on the move. Additionally, postpaid customers on plans starting Rs. 999 will get access to Apple TV+ and can enjoy 6 months of free Apple Music that features a vast catalog of both Indian and global music," said Airtel in a press release.
Siddharth Sharma – Chief Marketing Officer and CEO – Connected Homes, Bharti Airtel said: “We are excited to announce a transformative partnership with Apple by bringing their highly acclaimed video and music content exclusively to our customers. This collaboration offers an extraordinary opportunity to millions of our Home Wi-Fi and Postpaid customers, giving them access to Apple's premium content catalog. We are confident that this partnership will redefine the content consumption landscape, setting a new standard for entertainment experiences amongst customers. Together, we aim to deliver a premium entertainment ecosystem for our valued customers.”
Shalini Poddar, Director - Content and Services, Apple India, said: "We’re excited to partner with Airtel to bring our best-in-class music service; premium TV series and films to millions of users, redefining possibilities for audiences across India. The partnership aligns with our strategic goal of making award-winning content, stories and entertainment readily accessible, with something for everyone.”
With this partnership, customers can enjoy ad-free access to all Apple TV+ original series and movies, with global award-winning hit serieslike "Ted Lasso," “Severance," "The Morning Show,” “Slow Horses,” “Silo,” “Shrinking” and “Disclaimer” as well as the latest movies such as “Wolfs" and "The Gorge." In addition, customers get access to 6 months free of award-winning Apple Music, said Airtel.
Those who opt for Airtel Wi-Fi plans of Rs 1,099, Rs 1,599, and Rs 3,999 will also get 350 plus TV channels and speed of up 200 Mbps, up to 300 Mbps, and 1 Gbps, respectively.
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