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Storyboard18 | Tata Motors' Shailesh Chandra: '55% of Nexon customers are first-time buyers'

Tata Motors' PVs and Passenger Electric Mobility MD Shailesh Chandra on everything from electrification and SUVs driving growth to retail strategies in the south and collaborations with JLR.

March 28, 2022 / 07:17 PM IST
Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd., and Tata Passenger Electric Mobility Ltd.

Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd., and Tata Passenger Electric Mobility Ltd.

Shailesh Chandra, managing director, Tata Motors PVs and Passenger Electric Mobility, is steering the company through one of the most disruptive periods in the auto industry, with the advent of electric mobility.

In an in-depth interview with Storyboard18’s Delshad Irani, Chandra talks about Tata Motors’ star brand - Nexon, TaMo’s evolution as a cool SUV-maker, EV opportunities and challenges, virtual commerce and accelerated retail strategy in the South and in rural markets. Chandra also spotlights their collaborations with Jaguar Land Rover (JLR) to create a future-ready product pipeline, and other interesting tidbits - including why so many of Tata Motors’ EV customers in southern markets are doctors. Edited for clarity.  

Tell us about the star brand in Tata Motors’ portfolio - Nexon. What are the key product, marketing and brand strategies that have helped propel Nexon's growth and what is its role in the overall growth story and on the road ahead?  

Nexon as a brand has been pivotal to our growth. We are seeing certain segments where the growth is more. Our SUV portfolio is much stronger than the other segments and this is a trend which we have been seeing over a period of time.