Citroen's midsize SUV C3 Aircross unveiled, to go on sale in second half of 2023

The new C3 Aircross unveiled in India on 27th April

Citroën is accelerating its international growth strategy as it reveals the all-new C3 Aircross, which is a unique midsize SUV offering true value and versatility with 5-seat and 5+2- seat packages.

The SUV will go on sale in the second half of 2023, the company said in a statement.

"This new 4.3m SUV model and the already launched brand’s flagship C5 Aircross SUV, sub 4m New C3 & ë-C3   represents key steps in Citroën’s international growth strategy, under which the brand is targeting 30 percent of its global vehicle sales to be in regions and markets outside of Europe by 2025, the company said in a statement.

Citroën India stated that the new C3 Aircross, a 4.3m midsize SUV signals the second phase of Citroën’s C-Cubed programme, which was announced in 2019, and being marketed between 2022 and 2024.

The midsize SUV is developed and produced locally – at the Thiruvallur plant in Tamil Nadu with over 90% localisation, as stated by the company.

The company also said that it will launch the third model on the C3 platform.

Also Read | You cannot succeed in India unless you are a purely India-based operation: Citroen brand CEO Thierry Koskas

“Citroën plans to grow globally by entering high-potential markets with affordable, locally-tailored products. Our goal is to achieve 30% of sales in international markets outside Europe by 2025. Our aim is to compete successfully with local players while providing an easy ownership journey for our customers,” said Thierry Koskas, Citroën CEO.