Salman Khan's Bigg Boss 19 onboards 9 sponsors, emerges as the biggest entertainer of 2025

Salman Khan's Bigg Boss 19 onboards 9 sponsors, emerges as the biggest entertainer of 2025

JioStar is bringing back Bigg Boss Hindi for its 19th season, premiering Sunday, August 24 on JioHotstar and COLORS. The iconic reality show, celebrated for its drama, unpredictability and cultural impact, has already created a nationwide buzz. Reinforcing advertiser confidence, the season has secured nine marquee sponsors across categories, underlining its status as India’s most impactful entertainment property.

The sponsor roster features Vaseline, Appy Fizz, Danube Properties, Flipkart, Citroën, Silver Coin Atta, Manforce, Lakmé Peach Milk, and Haier. With a strong presence across FMCG, auto, lifestyle and retail, this diverse brand mix reflects the show’s unmatched reach and resonance across audiences.

“Bigg Boss remains India’s most influential reality format, offering advertisers unparalleled reach with seamless integrations,” said Mahesh Shetty, Head of Revenue, Entertainment, JioStar.

Vaseline returns as Co-Presenting Sponsor, highlighting its skincare innovations and commitment to empowering women. Appy Fizz continues its iconic association, leveraging the platform’s mass engagement. Danube Properties sees the show as a gateway to global Indian audiences, while Flipkart positions itself as India’s ultimate fashion destination. Citroën, through its Shift into the New campaign, aims to build deeper consumer connect via this mass platform.

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This year, Bigg Boss introduces its boldest theme yet: ‘Gharwalon Ki Sarkaar’, with a Parliament-inspired house where contestants wield decision-making power. For the first time, housemates will influence the course of the game, making it a season of unfiltered consequences.
Adding to the spectacle, Salman Khan returns as host, bringing his trademark charisma and mass appeal. The show will stream daily at 9:00 PM on JioHotstar with a 24x7 live feed, and air on COLORS at 10:30 PM.

With fresh dynamics, blockbuster sponsors, and its proven legacy of over 18 years, Bigg Boss 19 promises to be 2025’s biggest cultural phenomenon—where power, politics, and entertainment collide like never before.