Genelia Deshmukh honoured by Smriti Irani at MEWA India 2025 for her contribution to Imagine Foods

Genelia gets honoured by Smriti Irani

Genelia Deshmukh, known for her dedication to promoting sustainable living, continues to make strides in the plant-based food industry. After capturing the attention of audiences with her recent collaboration with Starbucks India, where they introduced "lai bhaari" dishes, Genelia is now focusing on advocating the harmony between plant-based food and exceptional taste.

Recently, Genelia was honoured at the MEWA India 2025 conclave, an event that highlights sustainability and conscious innovation.

Smriti Irani, a key figure at the event, felicitated Genelia for her impactful work in the plant-based food space. As a keynote speaker at the conclave, Genelia shared her insights on the growing need to support ventures that focus on sustainability and positive environmental impact.

Representing Imagine Foods, the plant-based food brand she co-founded with her husband, Riteish Deshmukh, Genelia spoke passionately about the company’s mission to revolutionize the way people experience food. Imagine Foods is dedicated to offering plant-based meat alternatives that combine taste and sustainability, making it easier for consumers to enjoy their favourite foods while reducing their environmental footprint.

Genelia Deshmukh articulated her thoughts on the evolving food landscape, saying, “At Imagine Foods, we believe that great food shouldn’t come at the cost of the planet. Our goal is to provide delicious, nutritious, and sustainable alternatives that let people enjoy the flavors they love while making a positive impact. MEWA India 2025 is a fantastic platform to showcase the future of food, and I’m thrilled to be a part of this movement."

The MEWA India 2025 conclave provided the ideal environment for forward-thinking brands like Imagine Foods to promote a greener, more sustainable future. With its atmosphere buzzing with ideas and innovation, the event gave Genelia a platform to further her vision of a world where plant-based food choices are not only healthy but also environmentally conscious. Through these efforts, Genelia continues to be a driving force in the movement towards sustainability in the food industry.