PVR Inox has revolutionized the cinema experience by offering ad-free movies, reminiscent of streaming platforms. This move aims to address the dwindling number of moviegoers by trimming pre-movie advertisements from 35 to just 10 minutes, thereby facilitating more screenings and attracting a larger audience. Moreover, patrons can now enjoy uninterrupted viewing even during intervals, with only trailers of upcoming movies being showcased. This ad-free offering is accessible exclusively in PVR Inox's premium formats, such as Director's Cut and Insignia, promising a refined cinematic journey for enthusiasts.
first published: Apr 27, 2024 09:03 am
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