TRENDS
Storyboard18 | Union Budget 2022 from the marketer’s vantage
What does Budget 2022 mean for the advertising and marketing industry. Key takeaways.
TECHNOLOGY
Storyboard18 | TCS, Infosys in Top 3 most valuable IT services brands globally, beat Big Blue
The two Indian IT majors leapfrogged IBM in the annual Brand Finance report. Tata Sons chairman N. Chandrasekaran ranks as the top CEO in India and 25th globally in the Brand Finance Brand Guardianship Index 2022.
BUSINESS
Lenovo’s Amit Doshi joins Britannia as chief marketing officer
Amit Doshi has also worked with Perfetti Van Melle and Britannia in the past. He takes over from Vinay Subramanyam who left the company in December 2021.
TRENDS
Storyboard18 | How Microsoft is driving disability consciousness
Microsoft's chief marketing officer Hitu Chawla on the global software major's efforts to reduce the 'disability divide'. A game-changing idea for 2022.
TRENDS
Storyboard18 #ICYMI: Peloton’s PR disaster, Ryan Reynolds’ CaaS service, sex toy ads at the 2022 Olympics
Global news, events, stories and other interesting things on the sidelines.
TRENDS
Storyboard18 | 'We don’t think of performance and branding as two different channels': Meesho's Vidit Aatrey
Raja Rajamannar, global chief marketing and communications officer and president - health care business, Mastercard, talks to Meesho's founder and CEO, Vidit Aatrey, about building an enduring and endearing brand.
TRENDS
Storyboard18 | How auto brands should emphasize their electric ambitions
Unpacking the market opportunities and challenges for electric vehicle brands, the players to watch and what they should watch out for.
TRENDS
Storyboard18 | Coca-Cola names WPP as global partner after a massive review
Coca-Cola conducted one of the longest global reviews (over nine months), resulting in the industry’s biggest-ever pitch, where WPP won the majority of the $4.2 billion Coca-Cola business.
TRENDS
Storyboard18 | Build to Last: Mastercard’s global CMO Raja Rajamannar in conversation with Meesho’s Vidit Aatrey
What does it take to build enduring brands? Storyboard18’s special series featuring Mastercard’s Raja Rajamannar unpacks new realities and the power of Brand in building lasting companies.
TRENDS
Storyboard18 | Prasoon Joshi: Tough times are a test of relationships, the not-so-great ones do not survive
Straight off a major win at the Effies Awards, McCann Worldgroup’s Prasoon Joshi shares his quick take on creativity and client-agency relationships in a post-pandemic era.
BUSINESS
Storyboard | Subhash Kamath re-elected as ASCI chairman
The vote, which followed the 35th annual general meeting, ensured continuity for the several initiatives the advertising self-regulator had kickstarted over the past year.
TRENDS
Storyboard | Shamsuddin Jasani joins Wunderman Thompson as CEO, South Asia
Shamsuddin Jasani (Shams) will report to Ewen Sturgeon, CEO - International, Wunderman Thompson.
TRENDS
Storyboard | Video app Josh ropes in Rubeena Singh as country manager
Josh India manager Rubeena Singh's last role was CEO of Dentsu group company iProspect.
BUSINESS
Storyboard | Tata Motors appoints Shubhranshu Singh as VP Marketing - domestic and IB
Shubhranshu Singh joins the Tata Group from Royal Enfield, where he was global brand and marketing head.
TRENDS
Storyboard | Cred is back with Neeraj Chopra starring in its IPL campaign
The latest ad takes a dig at the excitement of "Indians around Neeraj Chopra"
TRENDS
Storyboard BTS | From 'dadi' to Dali, how Pepsi’s elevating its position as a 'culture curator'
The cola brand jumped on the 'Money Heist' train through a first-of-its-kind partnership with Netflix. Here's why
BUSINESS
Storyboard | Unacademy promotes CMO Karan Shroff, makes the marketing head a 'Partner'
Shroff, who is the company's chief marketing officer, has helped "build Unacademy into an iconic brand", said its founder Gaurav Munjal.
BUSINESS
L’Oréal India hires Gaurav Anand as chief digital and marketing officer
Anand joins L’Oréal from PepsiCo Europe, where he led the snacks business for central Europe and digitization of sales strategy for Europe.
BUSINESS
Dentsu Creative ropes in Ajay Gahlaut as group chief creative officer
Gahlaut will report to Amit Wadhwa, chief executive officer, Dentsu Creative India, and will be responsible to run the network’s creative businesses under one optimised service line.
BUSINESS
Media research body MRUCI elects IPG Mediabrands’ CEO Shashi Sinha as chairman
Jagran Prakashan’s director Shailesh Gupta becomes the vice chairman
BUSINESS
Storyboard | Lowe Lintas appoints Avataar.me ex-country head Kedar Teny as CEO
Teny’s homecoming is part of the leadership overhaul the advertising agency is undertaking to be a future-fit organisation
TRENDS
Pradeep Guha passes away, media & advertising community bids adieu to the stalwart
Farewell notes from Guha’s industry friends who remember him for his acerbic wit, off-colour jokes, and his true passion for advertising.
