BUSINESS
Storyboard18 | Leadership changes at Xiaomi continue
Amidst increasing scrutiny of Chinese smartphone makers by Indian government agencies, Xiaomi announced more changes in its leadership structure.
BUSINESS
Storyboard18 | Mahindra's Vikram Garga joined Apollo Tyres as regional group head - marketing
Vikram Garga was vice-president and head of strategy, insights and analytics, and innovation at Mahindra and Mahindra (M&M) before this move.
BUSINESS
Storyboard18 |India’s ad market to grow by 16% in 2022: Dentsu International report
Globally, the Americas top advertising spends for 2022. At 16 percent growth, India will stay ahead of the US (12.8 percent growth) and Brazil (9 percent) as the fastest growing market.
BUSINESS
Storyboard18 | Myntra's Achint Setia joins Zalora Group, shares his learnings
Earlier this year, Zalora partnered with the Flipkart Group-owned Myntra to bring its private labels to India
BUSINESS
Storyboard18 | CXO Moves: Meta ropes in Dilpreeta Vasudeva as marketing lead for business messaging
Vasudeva, who had a year-long stint as the head of marketing at Bharti Enterprises, is the founder of CMO Access.
TRENDS
Storyboard18 | Mast & Meh: what3words, Fuse, Fastrack, Shyam Steel, Ferns N Petals, MSD pharma show us acts and ads
Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads.
BUSINESS
Storyboard18 | CXO Moves: Fresh exits and entries, a first-ever CMO position, a streamer's loss and more
Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s weekly column CXO Moves. Here’s a round-up of the executives who are in, out, and in-between.
BUSINESS
Storyboard18 | Airtel Payments Bank ropes in Shilpi Kapoor as chief marketing officer
Shilpi Kapoor will lead all marketing and corporate communications.
BUSINESS
Storyboard18 | Malvika Mehra joins The Good Glamm Group - one more ad executive switches to the client side
The Good Glamm Group ropes in Malvika Mehra as its chief creative officer.
BUSINESS
Storyboard18 | Malvika Mehra joins The Good Glamm Group as chief creative officer
Malvika Mehra is the latest in a long list of ad executive to switch over to the client side in recent years.
TRENDS
Storyboard18 | Mast & Meh: Gillette, GoDaddy, KFC, Livon, Digit Insurance, Rummy Circle - who came out on top?
Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads.
BUSINESS
Storyboard18 | The Great Skills Reset: Are you a 'da Vinci marketer'?
"When you find those rare Leonardo da Vinci marketers, over-promote them, over-reward them, keep them in the company at whatever cost," says Mastercard's global CMO Raja Rajamannar
BUSINESS
Storyboard18 | CXO Moves: Moving in, up and out to the client's side
Keep up with all the key people movements in the marketing world in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out and in-between in the past week.
BUSINESS
Storyboard18 | Netflix India ropes in former Dentsu International CHRO, Rohit Suri
Storyboard18 reported four weeks ago that Rohit Suri was slated to join a major streamer
TRENDS
Storyboard18 | Mast & Meh: Wakefit, Kurkure, BoAt, ClearTax, Maggi, Motilal Oswal & Daawat
Start your week with finding out who made the cut and who got cut in Mast & Meh, Storyboard18’s weekly picks of the best and boring ads we've seen.
BUSINESS
Storyboard18 | CXO Moves: Elevations, exits, entries and a resignation after a 21-year long stint
Keep up with all the key people movements in marketing and adland in Storyboard18’s CXO Moves. Here’s a round-up of the executives who moved up, in or out in the past week and a half.
BUSINESS
Storyboard18 | When Nitin Paranjpe joined HUL in 1987 the turnover was Rs 800 crore, now it's over Rs 50,000 crore
Paranjpe highlighted brand purpose as a core pillar of the company's approach to building businesses and brands. HUL and Unilever globally have been driving the agenda on purpose-driven brands, sometimes even in the face of stiff criticism from investors.
BUSINESS
Storyboard18 | Nipun Kaushal joins YES Bank as Chief Marketing Officer
He takes over from Jasneet Banchal who quit in April to pursue entrepreneurial opportunities
TRENDS
Storyboard18 | CXO Moves: The in’s, outs and in-betweens in marketing and adland
Keep up with all the major people movements in Storyboard18’s CXO Moves. Here’s a round-up of the executives who moved up, in or out in the past two weeks.
TRENDS
Storyboard18 | Mast & Meh - This week’s round up of the best and boring ads
Watch out for Storyboard18’s picks of the best, bizarre and boring ads in Mast & Meh. Find out why they make the cut or get cut.
BUSINESS
Storyboard18 | Ashish Bhasin returns to ad biz; joins RD&X Network
Ashish Bhasin had quit Dentsu International in November 2021. Dentsu International India has seen several mid-and senior-level exits over the past year.
TRENDS
Storyboard18 | Mast & Meh - This week’s round up of the best and worst ads
Watch Storyboard18’s picks of the best, bizarre and boring ads of this week in Mast & Meh. Find out why they made the cut or got cut.
TRENDS
Storyboard18 | Mast & Meh - The best and worst ads this week
Watch out for Storyboard18’s picks of the week's best, bizarre and boring ads in Mast & Meh. Find out why they make the cut or get cut.
BUSINESS
Storyboard18 × Just Sports I Why are brands including e-sports in their sports marketing itinerary?
Rajan Navani, VC and MD of be JetSynthesys and Skandaram Vasudevan, Partner – Strategy at Mudramax talk about opportunities for brands in e-sports and how it can be an effective tool to reach out to the millennial consumer
