TRENDS
KGF 2’s strong advance bookings may help film surpass RRR’s box office revenue
The sequel to the KGF franchise is expected to open with Rs 100 crore at the Indian box office, which is close to Baahubali 2 and RRR, films that have reported the biggest openings so far.
BUSINESS
RRR, The Kashmir Files to spur faster recovery for PVR, INOX
PVR and Inox Leisure, which recently announced merger plans, are expected to report revenue growth in the fourth quarter but are expected to lag behind on metrics such as average ticket price and spending per head
BUSINESS
Tata IPL 2022: Online gaming ads violate guidelines, firms make dubious claims, says ASCI
The ad watchdog that screened 35 ads on TV from the online gaming category during the first week of the IPL 15 which is the period between March 26 to April 3, identified 14 as being in potential violation of its code.
BUSINESS
Tata IPL 2022: Marginal growth in ad volume; but count of brands, advertisers lower
In the first 13 matches, the number of brands dropped to 106 in IPL 15 from 133 in IPL 14. Similarly, the count of advertisers fell to 66 from 77 and brands dropped to 43 this year from 68 last year.
BUSINESS
After lull, business revives for BookMyShow, expects to surpass pre-COVID level in FY23
The online ticketing platform and entertainment destination recorded the highest ever sale of movie tickets in March this year thanks to hit ventures like RRR, The Kashmir Files.
BUSINESS
Adding more to Tamil slate, ZEE5 invests 3x in regional content to expand subscriber base
The OTT plans to launch 20 films and series—12 originals and 7-8 movie premieres—in 2022. The platform offered three Tamil originals last year
TRENDS
Punjab Kings captain Mayank Agarwal on why he turned investor, shares his mantra
Startups have been gaining the attention of celebrity cricketers. Virat Kohli, MS Dhoni, Shikhar Dhawan and Ajinkya Rahane have invested in promising startups in recent years.
TRENDS
FIFA World Cup 2022: Not just Byju’s, another Indian firm is betting big on India’s love for the beautiful game
Fanatic Sports, an experiential sports ticketing and travel platform is expecting Rs 100 crore in sales revenue from ticket and travel packages for FIFA World Cup 2022 which will begin from November 21 with the finals being played on December 18.
TRENDS
Tata IPL 2022: Number of brands, advertisers see double-digit drop versus season 14
During the first five matches of Tata IPL 2022, the count of categories dropped by 29 percent, while number of advertisers and brands declined by 13 percent and 15 percent respectively from the 14th season held last year
BUSINESS
RRR set to become India’s second-highest grosser; theatres to see 30% revenue growth in March
Lifetime collections of RRR are expected to touch Rs 700 crore in the domestic market, second only to Baahubali 2: The Conclusion, which collected over Rs 1,000 crore
TRENDS
IPL 2022: Franchises bet on strong growth in sponsorship revenue as league returns home with new teams
Growth in sponsorships is driven by the near-normal IPL and the large number of VC-funded, digital-first companies eying the cricket league.
BUSINESS
Tata IPL 2022 to be sold-out series; BookMyShow expects to sell 5 lakh tickets
If restrictions on sporting events are lifted immediately, business will be able to grow back to pre-Covid levels within a year, the booking platform says.
TRENDS
Oscar winner Namit Malhotra on how India has taken centre-stage in visual effects
The VFX sector's revenue is estimated to increase to Rs 58.7 billion in 2022 from Rs 38.2 billion in 2021, according to a FICCI EY report.
TRENDS
Virat Kohli loses captaincy, brand value, but stays most valuable celebrity in 2021
New team India captain Rohit Sharma who is now the captain for all three formats of the game -- ODI, Test and T20 -- saw his brand value increase from USD 25.7 million in 2020 to USD 32.2 million in 2021.
TRENDS
Brand value of top 20 celebs rebounds as star power shines through pandemic
The brand value of top 20 celebrities increased about 12.9 percent last year after declining five percent in 2020, according to a Duff & Phelps celebrity brand valuation report.
BUSINESS
PVR-INOX merger: Will it be a happy ending?
The merger is focused on creating scale to improve efficiencies and enhance productivity to fight increasing competition within the movie exhibition industry and from streaming platforms as well on long-term survival.
BUSINESS
PVR-INOX merger to take 6-9 months, to add 200 screens every year, say Ajay Bijli and Siddharth Jain
The impact of the COVID-19 on the film screening business and competition from streaming platforms were the key reasons for the merger between PVR and INOX, said top executives from both companies.
BUSINESS
PVR, INOX announce merger, Ajay Bijli will be MD of combined entity
The combined entity will have a screen share of 50 percent in the multiplex industry and PVR-INOX together will command a box office share of 42 percent for Hindi and English content.
BUSINESS
India's sports sponsorship surpasses Rs 9,500 crore, spends saw 62% growth in 2021
Despite the challenges in 2020, with Rs 6,018 crore, sports advertising expenditure (AdEx) surpassed 2019 levels in both TV and digital.
BUSINESS
Tata IPL 2022 brand value may jump 15% as league returns in full swing
The return of spectators, two new teams and more matches are expected to help boost the cricket tournament’s revenue and brand value, experts said.
BUSINESS
TATA IPL 2022: Delhi Capitals expects lower revenue as 2021 was a watershed year
TATA IPL 2022: In 2021, a lot of us thought about strategies on how to engage with fans, even if they are not physically present at the venue, says interim CEO Vinod Bisht. That year saw the biggest jump in revenue. This year, it will be tapered, he says. The focus will be more on digital communication this time, Bisht says.
TRENDS
Akshay Kumar and Alia Bhatt most visible stars on TV as festive season drives celeb ads in 2021
According to data shared by a division of TAM Media Research, Akshay Kumar had an average visibility of 32 hours a day across all channels, followed by Alia Bhatt with 16 hours through endorsements on TV.
BUSINESS
IPL 2022: Gujarat Titans focused on building brand; signs 15 sponsors
Gujarat Titans is also the first to launch the team logo in the metaverse and it will strive to engage fans through the virtual space.
BUSINESS
IPL 2022: Fantasy sports industry bets on new teams, more matches to drive users, revenue
During the 15th season of IPL which will begin from March 26 and boast a total of 10 teams unlike eight last year, fantasy sports platforms are looking to increase their user base by 50-100 percent. The platforms are also increasing entry fees by around 30-40 percent this year.
