Former Indian cricket captain Virat Kohli remains the most valuable celebrity for brands, however, stepping away from captaincy has impacted his value which saw a significant drop compared to year 2020.
The swashbuckling batter who currently has over 30 brands in his portfolio saw his brand value decreasing from USD 237.7 million in 2020 to USD 185.7 million in 2021.
“One of the major factors for this drop was the increased risk associated with his brand and with the recent stepping down from captaincy and controversy with the BCCI (Board of Control for Cricket in India),” Aviral Jain, Managing Director, Duff & Phelps -- A Kroll Business told Moneycontrol.
Last year, when the BCCI issued a statement saying that One Day International (ODI) captaincy will rest with Rohit Sharma, it ended up in a big controversy. Kohli in a press meet before departing for South Africa tour alleged that there was no clear communication between him and the Indian cricket board before his sacking as ODI skipper.