Bend it like Samsung—Company may release a bendable phone by 2018

In order to stand out in the high-end consumer tech market, hours before Apple’s iPhone X launch, Samsung announced it will launch a foldable smartphone next year under its Galaxy Note brand.

However, the company said that there are certain hurdles which need to be resolved for 2018 release. In case the problems are not solved, the South Korean company can push back the release date.

"As the head of the business, I can say our current goal is next year," Koh Dong-jin, president of mobile business at Samsung Electronics told Associated Press. "When we can overcome some problems for sure, we will launch the product."

Samsung has been toying with the idea of a bendable smartphone since 2013. Throughout the year, the company exhibited a prototype called Youm at technology conferences and media events. Post Galaxy Note 7 debacle, the desire to try and come up with something different will be keenly watched.

Watch || Samsung GALAXY YOUM Flexible Display Prototype

Bendable smartphones are not the only way company is trying something different. It is rumoured that the company is building an AI-based speaker to compete with Amazon Echo, Google Home, and Apple HomePod.

The company has been mum about when the speaker will be launched. It is expected that the speaker will use South Korean company's Bixby voice assistant.