Thailand’s tourism tax is back on the table: How the new 300 Baht entry fee could affect Indian tourists

This photo taken on December 30, 2024 shows a man taking a photo of the Wat Arun Buddhist temple at sunset across the Chao Phraya River in Bangkok. (Photo by Sebastien BERGER / AFP)

Thailand’s much-delayed plan to introduce a tourism levy for foreign visitors may finally be taking shape, and Indian tourists, accounting for one of the country’s largest visitor groups, could soon feel the pinch.

New Tourism and Sports Minister Atthakorn Sirilatthayakorn has ordered officials to move ahead with the long-discussed 300-baht (around Rs 820) entry fee. The charge, first proposed in 2020 and approved by the cabinet in 2023, is intended to fund visitor insurance and improve tourism infrastructure. Though there is no confirmed start date, the levy could come into force by mid- or late-2026.

Atthakorn has described the tax as “critical,” arguing that the revenue will strengthen safety measures and facilities. He has also directed the ministry to clearly explain how the money will be spent, acknowledging that transparency will be key to public acceptance. “We must clearly communicate how tourists will actually benefit,” he told the Bangkok Post.

What it means for Indian travellers

India is Thailand’s third-largest source of tourists, sending over 2.1 million visitors in 2024 -- a rise of nearly 30 percent from the previous year. For these travellers, the proposed fee could mean an additional Rs 800–Rs 900 per person, depending on how it is collected.

Officials are still debating whether the charge should be included in airfare or paid directly at entry points. Earlier versions suggested a 300-baht fee for air arrivals and 150-baht for those entering by land or sea. While the amount may seem modest, travel agents warn that it could influence budget-conscious Indian tourists, particularly families or large groups.

Balancing cost and confidence

Travel industry analysts note that the impact of the new tax will depend on how visible its benefits are. If tourists see tangible improvements, such as better medical facilities, insurance coverage and safer infrastructure, the measure could eventually enhance Thailand’s image as a secure destination rather than deter visitors.

However, reactions online suggest some travellers are already frustrated by what they view as “fee fatigue.” Similar levies have been introduced in destinations like Bali and Venice, sparking debate over whether such taxes truly benefit tourists or merely fill government coffers.

For now, Thailand’s tourism sector, which relies heavily on visitors from India and other Asian countries, will be watching closely. If the government can balance revenue generation with improved visitor experience, the levy may prove to be a small price for a safer, better-equipped Thailand — but if not, it risks discouraging one of its fastest-growing markets.