Samsung to give game developers a better share of revenue

Samsung Gaming Hub

Samsung is making a change to its public terms and putting more funds back into the hands of developers and publishers with an 80/20 revenue share model for games on the Galaxy Store. This structure also applies to games built on Samsung’s cloud gaming platform, providing even more opportunities for partners. The new revenue share will take effect on May 15, 2025.

As per Samsung, its cloud gaming platform gives developers and publishers new ways to reach millions of Galaxy device owners while also allowing players to jump into games without waiting or downloading.

“Our cloud gaming platform is changing the mobile landscape for both publishers and players,” said Jong Woo, Vice President and Head of Game Services at Samsung. “By converting an ad click directly into first gameplay and eliminating the need to drive players to an app store, we are significantly increasing top-of-funnel conversion rates for publisher’s user acquisition campaigns and driving superior return on their advertising investment. This increased efficiency is disrupting how publishers have commercially scaled their games up until now and expanding the player base for games within the Galaxy device.”

Samsung says that its mobile cloud gaming platform also provides a new cloud-based attribution solution with major mobile measurement partner (MMP) providers. Traditionally, user acquisition campaign attribution has been largely dependent on apps having to be installed and opened directly on a user’s device. This is also how game publishers have attributed new app installs to their ad campaign – making it possible to calculate the ROI of their ad spend based on acquired users’ collective monetization.

With cloud gaming, players can instantly jump into gameplay without having to install an app, which breaks this traditional attribution protocol. To resolve this pain point, Samsung worked directly with AppsFlyer, a leading MMP, to build a solution that allows clients to attribute an ad click and resulting gameplay in the cloud as an app install. Once a player launches a title through an ad click, the cloud-based attribution solution allows developers and publishers to track performance within cloud games – including in-game purchases.