Samsung announces new AI-powered QLED and Crystal 4K UHD TVs in India: Price, features and more

Samsung TV

Samsung India has expanded its television portfolio with the launch of two new AI-powered TV lineups—the QEF1 QLED series and the Crystal Clear 4K UHD series—now available across major e-commerce platforms including Amazon, Flipkart, and Samsung’s official website. These smart TVs promise a combination of premium technology, smarter viewing experiences, and attractive offers for early buyers.

Price and availability in India

The QEF1 QLED models start at an effective EMI of Rs 3,333 per month, while the Crystal Clear 4K UHD models begin at Rs 2,500 per month on no-cost EMI plans for up to 12 months. In addition to flexible payment options, customers can avail introductory discounts of up to 35% and bank cashback offers of up to Rs 3,000 for a limited time.

QEF1 QLED TVs: Features

At the top of the lineup, the QEF1 QLED series features Samsung’s Vision AI powered by the Q4 AI Processor, which uses real-time content optimisation to enhance both picture and sound. These TVs come equipped with Quantum Dot Technology, certified to be cadmium-free, ensuring safer viewing and more accurate colour reproduction.

The QLED lineup also includes premium features like Pantone Validated Colours for true-to-life hues, Samsung Knox Security for device-level protection, and SmartThings support to connect and control smart home appliances seamlessly.

Crystal Clear 4K UHD TVs: Features

Targeted at budget-conscious consumers, the Crystal Clear 4K UHD series—featuring models UE81, UE84, and UE86—delivers vibrant visuals using PurColor and Crystal Processor 4K technologies. The series supports multi-voice assistants, including Bixby and Amazon Alexa, making voice control intuitive and efficient.

For audio, the TVs feature OTS Lite (Object Tracking Sound Lite) that offers a 3D like sound experience by matching the audio with on-screen action.

Both series support access to free content channels without the need for any additional subscription fees, offering users a cost-effective entertainment experience out of the box.