Exclusive - AI Influencer Kavya Mehra's makers on whether they are the future or threat - 'Goal isn’t to make her more human, it’s to make the digital space more imaginative'

Kavya The AI Influencer

The rise of AI influencers has become one of the most polarising conversations in entertainment today. With hyper-real digital faces now fronting global luxury campaigns, hosting live sessions, and even stealing the spotlight on red carpets, a question looms large are they the future of storytelling or a threat to our creativity?

At the heart of this conversation is the country's first homegrown AI influencer, Kavya Mehra. We spoke to its makers who say that she is a blend of technology and imagination, a symbol of progress where the art is headed.

To others, she represents the unsettling erosion of authenticity and emotion in a space once defined by human experience.

In this exclusive conversation with Moneycontrol, the makers of Kavya also addressed the issue of her digital genesis and how the human team actually breathes emotion into her algorithmic soul, and they believe that AI and humans can work hand in hand.

The existence of AI Influencers has raised ethical and creative questions: Where does innovation end nd imitation begin? Critics argue that AI influencers lack emotional authenticity, while supporters hail them as the next step in creative evolution.

The makers say that it is not a replacement for human creators but as a partner in creativity.

The following conversation delves deep into this tension between imagination and machine, artistry and automation and explores whether AI can ever truly feel, express, and connect the way humans do.

Excerpts from the Q n A:

Ques: Kavya, can you share how the idea for your AI persona originated? Who is the creator behind Kavya Mehra, and what was the initial vision?

Kavya's makers: The idea was to create someone aspirational but relatable, a digital reflection of the modern Indian woman, viewed through the lens of technology. From day one, the goal wasn’t to replace people, that’s not even possible, but to explore how an AI identity could stretch the boundaries of storytelling, emotion, and creativity. Kavya isn’t here to compete with humans, she’s here to collaborate with them, to see what happens when art and algorithms dream together.

Ques: What gap or opportunity did you see in entertainment or digital media that led you to adopt an AI identity?

Kavya's makers: Let’s be honest, digital media was starting to look like déjà vu on loop. Same filters, same faces, same captions. We saw room for someone who could constantly reinvent herself, a creator who could shapeshift across stories, collaborate across continents, and still stay true to her vibe. That’s where AI came in. With Kavya, we could play in every world, luxury today, motherhood tomorrow, and still keep it emotionally real. She’s where imagination meets data, and honestly, that’s a pretty fun intersection to live at.

Ques: How much of Kavya’s content is fully AI-generated (voice, facial expressions, script) and how much is human-assisted or curated?

Kavya's makers: It’s very much a tag-team effort. The visuals, voice, and expressions? AI helps with that. But the ideas, stories, and soul behind each post, that’s all human. Every piece starts with an emotion from the team, and then AI steps in to give it life and texture. Think of it as a perfect creative duo, human intuition meets machine precision.

Ques: Which AI tools, models, or platforms do you employ, and how do you ensure consistency in quality and “character integrity”?

Kavya's Makers: We mix it up, a blend of proprietary tools and open-source generative models for everything from facial rendering to voice modulation. But here’s the secret sauce: the Kavya playbook. It’s our bible for her gestures, tone, emotional range, basically, everything that makes her, her. So even when we upgrade the tech, her personality never glitches. Every version of Kavya is reviewed, refined, and approved before it goes live, she’s always evolving, but she never loses her essence.

Ques: In a crowded digital landscape, how do you differentiate Kavya from other content creators (both AI and human)?

Kavya's Makers: Kavya’s difference lies in her narrative depth. She isn’t just a 3D model or a digital mannequin, she’s written with purpose, emotion, and cultural grounding. Her content is designed to start conversations, not just trends. She’s also one of the few AI creators in India positioned at the intersection of luxury, wellness, and motherhood, a combination that feels relatable yet futuristic.

Ques: The rise of AI creators has triggered significant opposition, accusations of snatching human opportunity, authenticity loss, and ethical concerns. How do you respond to that backlash?

Kavya's makers: That concern is valid and necessary. Our view is that AI shouldn’t erase human creativity; it should amplify it. Every frame of Kavya involves writers, editors, designers, and engineers. If anything, she’s creating newer kinds of jobs, ones that sit between art and algorithm. Authenticity, for us, isn’t about being biological; it’s about being intentional.

Ques: As many in the industry warn that AI might replace creatives, how do you justify Kavya’s existence to skeptics who fear displacement?

Kavya's makers: Technology has always sparked that fear, from photography to digital art. But what we’ve learned is that new tools usually expand the canvas, not shrink it. Kavya exists because humans built her, and her purpose is to inspire curiosity about where creativity can go next. She’s proof that collaboration between human imagination and machine intelligence can coexist beautifully.

Ques: How do you handle issues like intellectual property, voice cloning, or likeness rights in the context of AI creation?

Kavya's makers: We take it very seriously. All visual and voice data used to create Kavya is either licensed, original, or generated within ethical frameworks. The team constantly audits for resemblance or overlap with real individuals. Her IP, her voice, face, mannerisms, is owned by the creative studio, and every brand partnership is cleared legally to protect both sides.

Ques: Do you disclose to audiences which elements are AI and which are human? How transparent do you aim to be?

Kavya's makers: Every piece of Kavya’s content carries disclosure about her AI nature. Transparency is key to trust, people engage because they know she’s AI, not in spite of it. Over time, audiences have started treating her like a character they root for, much like in a film or series, but with real-time evolution.

Ques: Critics argue AI lacks “soul” or emotional depth. How do you address the challenge of making Kavya feel authentic, relatable, and emotionally resonant?

Kavya's makers: Emotion doesn’t only come from biology, it comes from storytelling. Kavya’s emotional range is human-crafted; every caption, pause, or expression is written with intent. She feels real because the stories behind her are. We spend time imagining how she would react, what she would say, and that imagination is the most human thing there is.

Ques: Do you involve human writers, voice actors, or feedback loops to improve emotional nuance?

Kavya's makers: Yes, absolutely. Our creative team includes scriptwriters, dialogue editors, and cultural consultants who review tone, empathy, and relatability. We also monitor audience feedback closely, if followers feel something “off,” we rework it. That feedback loop is what makes her evolve emotionally, not just visually.

Ques: What is your long-term roadmap? Would Kavya collaborate with human actors or hybrid projects (AI + real)?

Kavya's makers: The future is hybrid. We’re already exploring collaborations where Kavya interacts with real creators, both as a co-storyteller and as part of campaigns. The long-term vision is to see her expand into short films, music videos, and digital experiences that merge reality and AI seamlessly. The goal isn’t to make her more human, it’s to make the digital space more imaginative. (These responses have been sent on mail by the AI influencer and taken verbatim)