From April 3, British Airways to offer free Wi-Fi on board to Executive Club members

British Airways has become the first to offer a WiFi-enabled inflight customer care solution to solve issues in the moment, even at 35,000 ft.

With more customers looking to remain connected with the world from their seats, from April 3, British Airways Executive Club members will start to be able to send messages free of charge on a single device using the airline’s WiFi — whatever cabin they’re travelling in. The service will be available on every WiFi-enabled aircraft within two weeks of the rollout date.

The airline has also become the first to offer a WiFi-enabled inflight customer care solution to solve issues in the moment — even at 35,000 ft. Created especially for British Airways by Microsoft, customer care teams on the ground are now able to connect with cabin crew colleagues across more than 300 flights a day. The functionality allows crew to help solve any unexpected issues before a flight lands at one of the airline’s more than 200 destinations.

All this is part of British Airways’ (BA) £7 billion transformation plan. The airlines has confirmed plans to overhaul its digital user experience with a new website and mobile app offering deeper personalisation. The new ba.com browser is already in BETA testing with platforms designed to offer a range of new services, including empowering customers to self-serve if they wish, taking control of and making changes to their journeys online, rather than having to call one of the airline’s customer care centres to alter their plans. Initial changes will start to roll out by the end of the year.