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    Think carefully before selecting your Tequila brand

    On Noticeboard this week, Storyboard showcases the latest campaign from American tequila brand Hornitos. The aim, is to encourage consumers to think carefully before selecting their Tequila brand of choice. There's a lot that all brands which are in low involvement categories can learn from this.

    first published: Jul 20, 2013 04:44 pm

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