On Paytm's big IPO day, Zomato, BigBasket send "dahi shakkar, basket full of luck"

Paytm IPO: Zomato was among the brands its good wishes to Paytm.

Paytm kicked off its initial public offering (IPO) for subscription today, in what is India's biggest-ever public issue. The digital payment platform is looking to raise nearly $2.5 billion, in what has already been a record year for share listings.

And while “PayTM IPO” and other related terms where the most searched keywords on Google and on social media, fellow brands joined the online buzz to wish Paytm good luck.

“dear @paytm, wishing you the best of luck for today! if you need some dahi shakkar for good luck, ice cream for the stress, or some sweets for celebrations we are right here!” food delivery giant Zomato tweeted.

thank you @zomato, dil khush kar diya. https://t.co/QH0809fdTM pic.twitter.com/R9ANrdskCa

— Paytm (@Paytm) November 8, 2021

Zomato was the country's biggest IPO of the year until now with its $1.3 billion share issue in July.

Paytm responded on an equally friendly note. “thank you @zomato, dil khush kar diya (you’ve made the heart happy).”

Grocery delivery platform BigBasket had this to say to Paytm: Dear @paytm, we wish you a basket full of luck and blessings.”

big thank you! https://t.co/DnVaVqlQxO

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— Paytm (@Paytm) November 8, 2021

Matrimonial platform Shaadi.com “When they remember things you didn't expect them to…”

When they remember things you didn't expect them to

— Shaadi.com (@ShaadiDotCom) November 8, 2021

Kotak Securities tweeted a wish using , “Until now - @Paytm karo. Now - @Paytm ko apply karo.”

Until now - @Paytm karo
Now - @Paytm ko apply karo #PayTmIPO #IPO

— Kotak Securities Ltd (@kotaksecurities) November 8, 2021

Earlier today, Paytm had tweeted a message to its users: "aaj baad mein Paytm kar dunga thodi na chalega (Saying 'will Paytm later'won't work today).’

Restaurant aggregator and table reservation startup EazyDiner, meanwhile, made a spin on the iconic “Mere paas maa hai” dialogue from the film "Deewar", to wish Paytm.

Other startups: Aaj mere pas bangla hai, gaadi hai, bank-balance hai, tumahre paas kya hai?@Paytm : Mere pas IPO hai.

P.S: Take it 'eazy'!
May this bull run give you heaps of 'cashback' today@KapilChopra72 @vijayshekhar #PayTmIPO #Paytm #paytmkaro #IndiaKaSuperApp

— EazyDiner (@eazydiner) November 8, 2021

On Day 1 of bidding, Paytm’s Rs. 18,300-crore IPO was subscribed 10 per cent, receiving bids for 48.82 lakh equity shares against the offer size of 4.83 crore shares.

Paytm’s IPO comes two weeks after e-commerce beauty giant Nykaa opened its IPO to subscribers. The firm was founded barely a decade ago by Vijay Shekhar Sharma, the son of a schoolteacher who says he learned English by listening to rock music.

This year, India has seen a record number of unicorns created - start-ups with a valuation of $1 billion or more - benefiting from investors spooked by a crackdown on technology giants in China.