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Last Updated : Jul 16, 2016 05:26 PM IST | Source: CNBC-TV18

Why brands prefer consumer reach over loyalty: Experts

In this episode of Storyboard, Josep Montserrat, CEO-Global at Kantar Worldpanel and K Ramakrishnan, Country Head at IMRB Kantar Worldpanel shared their views with CNBC-TV18‘s Anant Rangaswami on what is happening to the consumer globally and why reach is getting more important than loyalty.


In this episode of Storyboard, CNBC-TV18’s Anant Rangaswami spoke to Josep Montserrat, CEO-Global at Kantar Worldpanel and K Ramakrishnan, Country Head at IMRB Kantar Worldpanel where they spoke about what is happening to the consumer globally and why reach is getting more important than loyalty.

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First Published on Jul 16, 2016 05:24 pm
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