HomeNewsTrendsAdvertising74% access internet atleast once a week

74% access internet atleast once a week

74% of the people with mobile phone access internet atleast once a week

November 26, 2012 / 16:29 IST

Did you know that 74% of the people with mobile phone access internet atleast once a week.


According to a survey conducted by the IPSOS, a market research company, if you have a mobile or a smart phone, there’s a 74% chance you use it at least once a week to check on a movie time, find a restaurant, access traffic, see if your team is winning or any of the many other things people go online to accomplish.


As would be expected in terms of the way new technology is adopted, the under 35s are far more inclined at 83% to use their mobile or smart phones to go online atleast once a week than their 50-64 year old counter parts, of whom only 55% claim to get online via their phone atleast once a week.


About Ipsos:
Ipsos is the world's third largest market research company. With a presence in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Visit
www.ipsos.com to learn more about Ipsos' offerings and capabilities.

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first published: Nov 26, 2012 04:25 pm

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