Here's why Samsung uses Exynos 9820 chipset over Snapdragon 855 SoC

DJ Koh, president and CEO of IT & Mobile Communications Division, Samsung Electronics, launches the new Samsung Galaxy S10+ mobile phone, at a press conference in New Delhi. (PTI)

Much like the Galaxy S8 and S9 models, all Samsung Galaxy S10 models also feature dual sourced chipsets. While the Galaxy S10 models in North America and China feature Qualcomm Snapdragon 855 chipset, in the European and other Asian markets the device ships with Samsung’s Exynos 9820 SoC.

Cost-cutting plays a significant role in opting for different chipset for the same handset. The Exynos chipset is manufactured in-house by Samsung, while the Snapdragon chipset is engineered by US-based Qualcomm. Smartphone pricing in European and Asian markets outside China tend to be inflated as compared to North American markets. Competitive pricing also plays a significant role in smartphone demand in these markets.

By using a proprietary chip, Samsung can increase profit margins, while being able to competitively price its handsets in an increasingly competitive market. Samsung is the largest smartphone player in the world and feature phones at different price-ranges – entry-level, mid-range, high-end. Adoption of the Exynos chipset throughout Samsung’s range of handsets would help the South Korean tech giant greatly increase profitability.