AI is going to change jobs as we know it, but it will create new jobs: Adobe’s Ajay Joseph

Ajay Joseph, Head of Sales Channel & SMB, Digital Media India & SA, Adobe

Artificial intelligence (AI) might displace and change current job roles, but it will also create many new roles that were previously unheard of like “prompt engineering,” a top executive of software giant Adobe said.

Adobe, which is known for its content editing software products, including Photoshop, Premiere Pro, Illustrator and Acrobat to name a few is shifting towards becoming developer-first and also trying to lower the entry barrier for content creation leveraging generative AI and creating AI tools as the technology continues to disrupt tech businesses.

Speaking at Moneycontrol and CNBC-TV18’s AI Alliance in Pune on March 27, Ajay Joseph, Head of Sales Channel & SMB, Digital Media India & SA, Adobe, said, “We see the market (India) to be a dramatically large and big opportunity… AI is going to change jobs as we know it, but it will create a bunch of entirely new jobs. It will be very different from what we are used to.”

“With AI there will be a new set of jobs that will come up. We were talking to an educational institution and they asked if prompt engineering would be a thing. With AI, people want their prompts to be smart too. What shape and forms that will take, we don’t know yet,” he added.

Joseph shared that Adobe has partnered with the All India Council for Technical Education (AICTE) to train 75,000 educators. “We are approaching it from an educator-first standpoint that will impact 10,000 institutions and in turn multiple millions of students. We also want to lower the entry barrier for people who want to get the most out of creative tools,” he said.

India Opportunity

Joseph said that India is the second largest presence for Adobe outside the US with a lot of its product development work especially for the document cloud happening in the country. The company even has its global leader (senior vice president) for this business based out of Noida. “That’s how India-centric we are from a business standpoint,” he said.

According to media reports, India is Adobe’s largest employee base outside the US. It has over 7,800 employees in the country, across five campuses.

Also read: Adobe CEO Shantanu Narayen on developing GenAI standards, building AI models, more