Youtube Shorts

YouTube Shorts is testing a new dislike button placement and experimenting with “Not interested” wording to change how users signal content preferences.

YouTube Shorts is getting a host of new AI features: Key details

Make short-form content easier to produce, more engaging, and a whole lot smarter -- that's what YouTube Shorts' new AI features aim to do

YouTube adds Instagram-like creative tools for creating Shorts: Here’s how it works

YouTube is gearing up to introduce new creation tools for Shorts, the short-form video feed, by introducing an improved video editor, AI-generated stickers, enhanced templates, and other important additions.

What YouTube CEO has to say on hitting a new milestone in India

India now boasts a thriving creator community on YouTube, with over 11,000 channels, which have more than a million subscribers each, according to YouTube CEO

YouTube disables links in Shorts descriptions to fight spam

Starting on August 31, links that appear in the comments section, the descriptions of Shorts videos and the vertical live feed will no longer be clickable.

YouTube promises to help creators make more money. Here are the details

YouTube's new boss, Neal Mohan, also has plans to introduce generative AI tools that will make it possible for creators 'to expand their storytelling and raise their production value'

YouTube to offer generative AI tools to creators in coming months: Neal Mohan

YouTube chief Neal Mohan also previews new short video and podcasting features that will be introduced later in 2023, besides plans to expand its subscriptions business.

YouTube updates its partner program with revenue sharing for Shorts

YouTube creators can now start making money with Shorts as part of the updated partners program

YouTube's creator ecosystem contributed over Rs 10,000 crore to India’s GDP in 2021: Report

This is a substantial increase since YouTube last reported these findings for 2020 on March 3, 2022. In 2020, the report stated that the YouTube creator ecosystem contributed Rs 6,800 crore to India's GDP and supported the equivalent of 6,83,900 full-time jobs.

Short-form video creators dominate YouTube India's top creator list for 2022

YouTube unveiled its 2022 list of top creators, breakout creators, and women breakout creators along with a yearly recap of the top 10 trending videos, music videos and short videos in the country

YouTube Shorts are coming to a television screen near you

YouTube Shorts will be rolled out over the coming weeks to smart television models, game consoles, and streaming devices made in 2019 or later.

Shorts is helping us go deeper into India's hinterlands: YouTube's Ajay Vidyasagar

The video-sharing platform will start sharing advertising revenues with Shorts creators from early 2023. Those with more than 1,000 subscribers and at least 10 million views on their short videos over 90 days will be eligible.

YouTube's Short Video Bet: Revenue sharing, music licensing, partner programme expansion

YouTube has rolled out major changes to its partner programme to help short-form video creators make more money.

Braving funding winter, start-ups cut online marketing spends by 30-60%

With limited funds in hand, start-ups are rethinking marketing strategies

ByteDance exits Josh parent at 56% discount ahead of re-entry into India market

ByteDance received $102.67 million for its entire investment. Considering VerSe Innovation’s $805-million primary fundraise in April, which it raised at a valuation of $5 billion, ByteDance should have received about $232 million for its investment.

YouTube starts testing ads on its short video product

Rivals Meta (Facebook and Instagram) and Snap are also conducting similar tests on their short video offerings.

Storyboard18 | 'Committed to introducing more revenue opportunities for our creators,' YouTube’s Ajay Vidyasagar

In an exclusive interview with Storyboard18, Ajay Vidyasagar, Regional Director, APAC, YouTube Partnerships, shares how the company is fuelling its creators ecosystem, new revenue channels and algorithm secrets.

YouTube's 2022 roadmap: NFT integration, immersive gaming videos and monetizing short videos

YouTube plans to introduce new features and capabilities for creators such as new video effects and editing tools along with the ability to reply to individual comments by creating a short video.

YouTube Shorts is bringing a new breed of creators onto the platform: Satya Raghavan

The pandemic has reshaped the way consumers are using YouTube, as they look for content beyond the traditional verticals in their own languages.

Simsim acquisition: Is YouTube trying to pull off a Douyin in India?

Google, in a blog post on Tuesday, announced that YouTube will acquire the video commerce platform Simsim in India. Analysts indicate YouTube might look at creating synergies between YouTube Shorts and Simsim in future.

YouTube to roll out $100 million fund to help creators in India, US monetise short-form video content

YouTube will pay thousands of creators whose YouTube Shorts, the rival to TikTok, received the most engagement and views.