Watch the interview of Senthil Kumar, CCO at JWT India, Arun Iyer, CCO at Lowe Lintas and Sukesh Nayak, ECD at Ogilvy Mumbai to CNBC-TV18‘s Anant Rangaswami where they spoke about the way women are portrayed in advertising in India today.
Why did we see horrible print advertisements from e-commerce players last week, as the battle began to grab the share of consumers' pockets this festive season? Storyboard Editor Anant Rangaswami discusses this with Arun Iyer, COO, Lowe Lintas, Sukesh Nayak, Executive Creative Director, Ogilvy India and Swapan Seth, Chairman at Equus Red Cell.
Fortune Oil is taking forward its â€˜Ghar Ka Khana‘ campaign with the new digital initiate called â€˜Mother Exchange‘. Executed by Ogilvy, the Mother Exchange site will allow mothers from across the country to connect and share recipes with mothers in cities where their children recite.